Seasalt news and archive

Seasalt reports record Christmas sales

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 10 percent rise in total sales for the five weeks to December 28, 2024, across online, stores, marketplace partners and wholesale. In a statement, Seasalt said it had set “new records for the Christmas period” across every channel, led by a “particularly noteworthy...

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Seasalt to continue US expansion in response to demand

British retailer Seasalt has revealed that it is planning to continue expanding in the US with at least two more store openings after reporting that its first location in the region had outperformed expectations. Speaking to The Times, the company said the decision to grow further came on the back of unprecedented demand at its Falmouth,...

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Seasalt opens first US store in Massachusetts

British clothing and lifestyle brand Seasalt has opened its first standalone store in the US, bringing the spirit of Cornwall to Cape Cod in Falmouth, Massachusetts, as it implements its US retail expansion plans. Located in the heart of Falmouth, the 2,500 square foot store on Main Street is the largest of all Seasalt stores and showcases a...

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Seasalt appoints new chief financial officer

British clothing and lifestyle brand Seasalt, based in Cornwall, has named Louise Couch as its new chief financial officer (CFO). In a statement, Seasalt said that Couch brings “a wealth of valuable industry experience gained through working with fast-paced consumer and tech businesses,” and will join the Seasalt executive board. As CFO, Couch...

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Seasalt awarded B Corp certification

British clothing and lifestyle brand Seasalt, based in Cornwall, has been certified as a B Corp company after achieving an “extremely impressive” score of 100.2, compared to the sector benchmark of 80.7. The score was in recognition of the brand’s founding values and “ongoing progressive approach to doing business,” including its use of organic...

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Seasalt reports an “excellent year” with revenue up 12 percent

British clothing and lifestyle brand Seasalt, based in Cornwall, has reported a 146 percent increase in operating profit to 7.9 million pounds for the year ending January 2024 on the previous year. Total revenue increased 12 percent year-on-year, with turnover more than doubling in the last five years to 132.6 million pounds. Despite facing...

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Top 5 Strategies for Successful Retail 2024 Part 5.5, Diversity Really Matters

In today's shifting retail landscape, navigating immediate challenges while focusing on future expansion for success is essential. This coming year sees retailers facing high inflation, ongoing pandemic impacts, and geopolitical unrest, leading to increased costs and financial pressures for manufacturers, retailers, and consumers alike. Despite...

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Seasalt reports Christmas 16 percent sales uplift

Cornish clothing brand Seasalt has reported that every channel set “new records for the Christmas period,” for the five-week trading period to December 30, 2023. Total sales across online, stores and through marketplace partners increased by 16 percent, compared to the same period in 2022, while its retail stores reported its second consecutive...

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Seasalt eyes US expansion, plans four store openings

British brand Seasalt has set its sights on growing in the US market, as it reveals plans to open four new stores in the country during 2024. The first store to open will be located in the New England area, within the northeast region where the brand’s focus currently is, with a dedicated US website to also launch in the summer. From there, up...

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Seasalt opens first standalone store in New Zealand

Cornish fashion and lifestyle brand Seasalt is continuing its international expansion with its first standalone store with New Zealand-based franchise partner Ballantynes in Auckland. The opening marks Seasalt’s first standalone store with a franchise partner outside Europe and continues a longstanding relationship with New Zealand retailer...

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Seasalt names new leadership appointments

Cornish clothing retailer Seasalt has announced the appointment of Mel Wilcox to the newly created role of chief information officer, while Duncan Tennent has further been named director of strategic partnerships. Wilcox, who will report directly to CEO Paul Hayes, joins Seasalt from Specsavers, where she spent five years managing global...

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Seasalt hails 'outstanding' year as sales, profits grow

Seasalt has hailed an “outstanding” year as it booked both top and bottom line growth. The Cornwall-based fashion and lifestyle brand reported a 38 percent increase in sales to 96.4 million pounds in the year to January 29, 2022. The company’s strong results came as the business recovered from the impact of the pandemic, as most of its stores...