Sperry news and archive

Sperry launches debut collaboration with Monse during NYFW SS26

American lifestyle brand Sperry debuted its first-ever collaboration with New York-based label Monse during New York Fashion Week. The collaboration sees Monse step into the footwear category for the first time and comes two seasons after Monse partnered with Sperry to feature its designs during its NYFW shows. NYFW: Sperry x MONSE Collection...

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Business

Authentic to reintroduce Sperry in the UK and Ireland

American brand development and licensing platform Authentic Brands Group (Authentic) is partnering with Gardiner Bros, Gloucestershire-based family-run distributor of global footwear and apparel brands, to reintroduce Sperry in the UK and Ireland. In a statement, Authentic said it has appointed Gardiner Bros as the official distributor for the...

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Authentic snaps up Sperry from Wolverine World Wide

In its latest acquisition as part of an ongoing spree, Authentic Brands Group, together with its long-time partner Aldo Group, has acquired the footwear label, Sperry. The duo snapped up the brand from Wolverine World Wide (WWW) in a deal that is set to generate total proceeds for the former owner of approximately 130 million dollars in the...

Fashion

Sperry announces Fabulous Footwear as new UK distributor

Wolverine World Wide has appointed Fabulous Footwear as the sole distributor for its Sperry brand in the UK and Ireland. The move comes as Sperry looks to introduce a new product direction, combining its heritage with new twists on classics and “left-field collaborations” to target new markets throughout 2022. Sperry’s partnership with Fabulous...

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Wolverine Worldwide expects to report strong growth in Q2 sales

In an update on the second quarter results, Wolverine World Wide, Inc. has announced that its performance has accelerated in the quarter of the year, fuelled by the strength of its largest brands and compelling product innovation. “The Company continues to see strong momentum and better-than-expected trends across nearly all brands in the...

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Management

Wolverine Worldwide Q4 sales drop by 16.1 percent

For the fourth quarter, Wolverine World Wide, Inc. said reported revenue was 509.6 million dollars, down 16.1 percent versus the prior year, while on a constant currency basis, revenue was down 16.4 percent versus the prior year. The company’s owned ecommerce reported revenue grew 31.7 percent versus the prior year. The company added that...

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Sperry appoints Elizabeth Drori as Chief Marketing Officer

Elizabeth Drori has been named the new Chief Marketing Officer for Sperry, a division of Wolverine World Wide, Inc. In her new role, the company said in a statement, Drori will focus on developing and executing Sperry’s global brand strategy, including the delivery of integrated marketing activations across all consumer touch points and leading...

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Wolverine Worldwide Q1 revenues fall by 16.1 percent

Wolverine World Wide, Inc., for its first quarter said reported revenue was 439.3 million dollars, down 16.1 percent versus the prior year. On a constant currency basis, revenue was down 15.6 percent versus the prior year, while company-owned ecommerce growth for the quarter was 17.5 percent. Reported gross margin was 41.4 percent, compared to...

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Management

Wolverine Worldwide's Q4 adjusted earnings increase 13.5 percent

Wolverine World Wide, Inc. reported revenue of 607.4 million dollars, an increase of 4.8 percent, while adjusting for currency, revenues increased 5.1 percent. The company said in a statement, reported gross margin of 37.8 percent, decreased 140 basis points versus the prior year. Reported operating margin was negative 0.8 percent, and adjusted...

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Fashion

Sperry launches sustainable platform "Look Good Do Good"

American footwear brand Sperry is launching an ongoing sustainability project. Called "Look Good, Do Good," the initiative brings together a new collection of shoes made from recycled plastic with an education program on reducing the use of plastic. "We are a brand born of the sea. It is our duty to get involved and protect the waterways that...

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Fashion

Sperry launches prep style campaign for summer

Lifestyle and footwear brand Sperry just announced the launch of its Spring/Summer 2018 campaign. The campaign, entitled Sperry Prep For All, launched as a way to highlight preppy style in a more lifestyle, all-compassing way. "In an industry focused on individualism and immediacy, Sperry is an enduring cultural touchstone," Thomas Kennedy,...

Fashion

Sperry aims to reposition brand with new global campaign

US lifestyle label Sperry is aiming to reposition it's brand through a new integrated marketing campaign named Odysseys Await, which is designed to target a younger consumer group - millennials. Founded in 1935 by Paul Sperry, the brand new global campaign is set to coincidence with its 80th anniversary whilst introducing Sperry's refreshed look...