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Story's Rachel Shechtman exits Macy's

Macy's has decided to eliminate at least 3,900 corporate roles to make up for the sales impact of COVID-19, and one departing team member is Rachel Shechtman, founder of Story. Shechtman joined Macy's in 2018 when the department store acquired her retail concept and appointed her as brand experience officer. Story is an in-store retail...

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Store, café or art gallery? The rise and rise of the concept store

These aren’t easy times for brick and mortar fashion retailers. As e-commerce grows and consumer behavior changes, the US has seen over 7,000 store closings in 2017. Investment bank Credit Suisse even predicts 25 percent of American shopping malls to close by 2022. The UK is no different, with an average of 16 high street stores closing every...

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Macy’s acquires Story’s New York concept store

Macy's, Inc. has announced that it has acquired Story, a concept store in New York City and that Rachel Shechtman, Story’s founder and chief executive officer, will join Macy's as Brand Experience Officer, reporting to Hal Lawton, President of Macy's. In her role, Macy’s said, Shechtman will focus on ways to enhance the in-store customer...