Sustainable Denim news and archive

Frame launches (Bio) Degradable denim collections

Premium American denim brand Frame has launched (Bio) Degradable jeans in partnership with Milan-based and family-run Candiani made from 100 percent cotton that is 100 percent biodegradable. The (Bio) Degradable denim collections for both menswear and womenswear features three innovative fabrics: Rigid 727, Comfort Stretch 785, and Super Stretch...

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Lee Jeans joins forces with Artistic Milliners on sustainable denim

Denim brand Lee Jeans has developed Cradle to Cradle Certified jeans at the gold and bronze levels in partnership with Artistic Milliners, one of the world’s largest vertically integrated denim and apparel manufacturers. The new range of selvedge jeans are circular by design, explains Lee Jeans, with every component being 100 percent recyclable,...

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Diesel reinforces sustainability with ‘Diesel Library’ initiative

Diesel and creative director Glenn Martens are launching a new project ‘Diesel Library’ as part of the brand’s new sustainable strategy, which will be unveiled for spring/summer 2022. For his debut collection for Diesel, Martens will showcase the brand’s new genderless approach to design, a new strategy for its core category - denim, with what...

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Gap introduces most sustainable collections to-date

American retailer Gap has launched its most sustainable capsule collection to date, featuring everyday essentials across adult, teen, kids, and babyGap. Building upon the brand’s 2016 Gap for Good commitment to use less water and more sustainable materials, the ‘Generation Good’ capsule is made of organic and recycled fabrics and has been...

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Candiani collaborates with Boyish Jeans

Candiani Denim has unveiled a pair of jeans made with the world’s first compostable stretch denim in an exclusive collaboration with Californian brand, Boyish Jeans. Women’s denim brand Boyish Jeans, known for its commitment to ethical and sustainable practices, has teamed up with Candiani to highlight the Italian denim producer’s sustainable...

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Belstaff collaborates with Blackhorse Lane on sustainable denim

Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...

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H&M is collaborating with Lee to create more sustainable denim

Fashion chain H&M has announced that it is collaborating with American denim brand Lee to “push for the next generation of more sustainable denim”. Described as a holistic and ambitious collaboration, Lee x H&M has said that sustainability will be central to its partnership, and will look at every stage of denim design and production. This...

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Replay launches sustainable “double green” denim

Italian denim brand Replay has released a denim range which is made entirely from either recycled, recovered and repurposed materials, as they look to further their developments in sustainable denim. The Replay ‘Hyperflex Re-Used’ collection, in partnership with Isko, comprises of eco-friendly raw materials, as well as a mix of reused or...

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Sézane introduces new sustainable denim line

French brand Sézane has reimagined its denim line to be completely eco-friendly, just three years after launching its first-ever denim collection. The new eco-friendly denim range, called Sézane (R)evolutions, has been designed to flatter every figure, with a collection of “ten timeless styles that epitomise French allure” including two new...

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Banana Republic launches new waterless dyed denim

American clothing brand Banana Republic is launching a new sustainable offering to its men’s denim collection with the Dry Indigo Traveler denim. According to an announcement from the company, the new style uses 99 percent less water than traditional dyeing methods used towards denim. After spending a decade in development with the Spanish denim...

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Samsøe Samsøe launches conscious denim line

Copenhagen-based Samsøe Samsøe has launched its Blue Belief denim programme, a complete collection of jeans made not only entirely from sustainable fabrics and trims, but also using cutting edge technology that minimises water usage during the laundering process. The sustainable ‘Blue Belief’ collection redefines the components used to make...

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Volcom launches ‘Water Aware’ denim collection

Fashion and lifestyle brand Volcom has launched its ‘Water Aware’ denim collection, as part of its ongoing journey to sustainability, which will see the brand reducing its water consumption by 40 percent, an estimated 4 million litres, by the end of the year. The Water Aware collection for men, women and kids, features a reformulated,...