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The Woolmark Company launches ‘Filter by Fabric’ campaign calling for accurate product descriptions

The Woolmark Company has launched a new ‘Filter by Fabric’ initiative to combat what it calls misleading product names confusing consumers. A recent YouGov study stated that consumers find ambiguous terms such as ‘silky,’ ‘mesh,’ and ‘fleece’ confusing, making it difficult to identify the fibres in the fabric, especially when synthetic materials...