Woolmark, the global authority on wool, has launched a new sustainability roadmap to unite woolgrowers, supply chains and brands and accelerate low-impact wool production, circularity and enhance animal wellbeing and woolgrower livelihoods. The ‘Woolmark+’ roadmap sets out 13 practical initiatives designed to deliver practical solutions across...
Sep 3, 2024
Woolmark has expanded its certification programme to now include a specification for recycled wool, making it the first time in the company’s 60 year history that it will apply its certification to a recycled fibre. The new ‘Recycled Wool’ sub-brand falls under the RW-1 Specification, and marks “a significant step towards a more sustainable...
Jul 9, 2024
The Woolmark Company has launched a new ‘Filter by Fabric’ initiative to combat what it calls misleading product names confusing consumers. A recent YouGov study stated that consumers find ambiguous terms such as ‘silky,’ ‘mesh,’ and ‘fleece’ confusing, making it difficult to identify the fibres in the fabric, especially when synthetic materials...
Oct 4, 2023
Nigeria-based Lagos Space Programme, a conceptual non-binary design label by Adeju Thompson, has won the 2023 International Woolmark Prize, following in the footsteps of Saul Nash, Matty Bovan, and Gabriela Hearst. Lagos Space Programme impressed the judges with the “completeness” of its intellectual, ready-to-wear, high-end crafted collections,...
May 16, 2023
The Woolmark Company, together with Salomon, has announced the winners of its 2022 Woolmark Performance Challenge, an initiative dedicated to backing concepts within the sports and performance market. For this year’s theme, participating students were asked to invent next-generation running gear for long-distance runners in mountainous...
Nov 29, 2022
The Woolmark Company has launched a new campaign looking to educate consumers about the environmental impact of synthetic fibres off the back of new research from the company. The campaign, called ‘Wear Wool, Not Fossil Fuel’, uses provocative imagery to visualise the relationship between synthetic-based garments and the crude oil used to...
Sep 6, 2022
Camera Nazionale della Moda Italiana (CNMI) has revealed its plans for the upcoming 2022 CNMI Sustainable Fashion Awards, which is set to be held on September 25 at La Scala Theatre in Milan, coinciding with the end of Milan Fashion Week. The event will be hosted in collaboration with the Ethical Fashion Initiative (EFI) of the United Nations,...
May 31, 2022
The Woolmark Company has launched its first free online education course committed to providing knowledge on topics including circular design, sustainable development and wool. The course has been developed by industry professionals for brands, designers, higher-level students, manufacturers and tutors who wish to gain a deeper understanding of...
Apr 5, 2022
The Woolmark Company, together with Swiss sportswear brand On and Italian skiwear company Salewa, has revealed its prize winners and 12 finalists’ concepts for its Woolmark Performance Challenge 2021. On challenged participants to dive into apparel innovations for outdoor runners, while Salewa asked entrants to explore low environmental-impact...
Mar 21, 2022
The UK’s Everledger, the parent organisation of The Woolmark Company, has partnered with Australian Wool Innovation (AWI) on a supply chain traceability proof-of-concept, with the goal of enabling information sharing on wool provenance and supply chains. Together with the Australian wool industry and its partners, the two companies have begun...
Dec 24, 2021
Levi’s has introduced a sustainable boot in collaboration with The Woolmark Company. Named the Torsten Quilted boot, Levi’s claims that the boot has a lower environmental impact. Made with Merino wool, the focus of the boot is on its sustainability and continued high level of performance. Merino wool is a 100 percent natural, renewable,...
Nov 4, 2021
Luxury fashion brand Victoria Beckham has teamed up with The Woolmark Company to launch a knitwear collection for women and children. It is the first end-to-end traceable collection by the British label, and can be traced from five Australian wool farms. Launching this month, the collection comprises polo and crewneck sweaters, V-neck cardigans,...
Oct 20, 2021