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Brand loyalty in 2026 gets personal

As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...

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Fashion

Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'

According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...

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Fashion

From gold to gatekeeping: WGSN’s top fashion, tech and consumer trends for 2026

While many brace themselves for the peak festive period, WGSN is already looking beyond. The trend forecasting firm has outlined the shifts, movements and crazes expected to define 2026, with everything from gatekeeping as a currency to sophisticated escapism due to take hold. An overarching macro trend was dubbed by WGSN as ‘Unserious...

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Fashion

Pantone: Cloud Dancer is the Colour of the Year 2026

The fashion industry is set to float on clouds in 2026. This is the forecast made on Thursday by the Pantone Color Institute, which has crowned “Cloud Dancer” as the colour of the upcoming year. This is a bright, ethereal white that conveys tranquillity, clarity and space for new ideas through its simplicity. In a time full of changes and...

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Fashion

Britishcore: Bomber jackets and plaid skirts. Young Londoners wear the look

Over the past two years, #Britishcore has taken social media by storm. It’s a quirky aesthetic that taps into a nostalgic yet distinctly modern vision of Britain today. It’s a celebration of everyday life; less about afternoon tea at The Ritz and more about eating Greg’s sausage rolls in the street; less about a rainy walk across fields, more...

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Fashion

Fall/Winter 2026/27 Trend Report: Redirection, Radicality and Regeneration

I. Introduction & Overview The Fall/Winter 2026/27 season marks a pivotal moment of "Redirection," a theme identified as the defining sentiment for the industry. As the fashion sector navigates a poly-crisis of environmental instability, geopolitical tension, and technological acceleration (specifically AI), the consumer mindset is bifurcating....

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...

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Fashion |Interview

Decoding AW26 trends and shifting consumer patterns: Heuritech's AI-driven forecasts

Since its launch in 2013, Paris-based trend forecasting platform Heuritech has relied on artificial intelligence (AI) to formulate its own forecasts for each season. Its technology scans millions of social media images monthly, receiving data points on what consumers are wearing and identifying over 20,000 trends spanning material and...

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Fashion

Première Vision FW26 Season & Color Report

Key trends from the Première Vision FW26 whitepaper: 1. Innovation and Technology: Shifting Gears Amid global instability, unpredictability is the new normal. Nature-inspired innovation, spanning bio-fabrication, regenerative materials, and biotech, points toward a symbiotic, post-fossil future. Progress comes from the synergy between humans,...

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Fashion

Future Snoops identifies Four Key Material Directions for FW26/27

Future Snoops’ material and textile expert Julia Skliarova has presented a detailed outlook on the material sourcing landscape for Fall/Winter 2026/27, framing the season around the industry’s accelerating structural shifts. According to Skliarova, regenerative strategies, circular material flows, agile sourcing models and the growing demand for...

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Business

The State of Fashion 2026: Turbulence is the new normal

The annual State of Fashion report by global management consulting firm McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, has revealed that 46 percent of fashion executives expect industry conditions to worsen in 2026, an increase from 39 percent in last year’s report. The report, which reveals how changes in...

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Fashion

SS26 trend: Designers use the bubble hem to create a fresh silhouette

Tracing the trend The bubble hem (also called the ‘balloon’ hem) has appeared several times throughout fashion history, including the ‘80s, when designers like Christian Lacroix, Yves Saint Laurent, and Ungaro revived it in taffeta cocktail dresses and skirts. It matched the decade’s love of bold, dramatic silhouettes and youthful glamour. But...