Trends news and archive

Future Snoops: five macro trends fashion brands need to watch towards 2028

Each January, trend forecasting agency Future Snoops (FS) publishes its macro trends, outlining long-term cultural shifts over the next two years. The trends examine how ideas move through interconnected cultural systems and influence lifestyles and industries, including fashion. Looking ahead to 2028, the macro trends suggest a delicate...

Fairs|In Pictures

Colour trends as a business model: Behind the scenes of the new Première Vision

During its February 2026 edition, Première Vision Paris displayed how the seasonal colour palette published by the trade show is becoming an economic driver. Building on colour trends – in this case, those for SS27 – Première Vision is extending its model to new creative sectors: beauty, patisserie, music, photography and perfumery. In September...

Fashion |In Pictures

In Pictures: AW26 street style at Berlin Fashion Week

As the German capital's fashion week celebrated its grand finale on Monday, temperatures dropped to almost minus ten degrees. The pavements were frozen, turning them into an ice rink. Additionally, there was a public transport strike. Despite these conditions, fashion enthusiasts were not deterred from showcasing their best looks. An overview of...

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Fashion

Major shows, memories and buyer favourites: FW26 highlights from Berlin

Following fashion weeks in Paris, Milan and Copenhagen, all eyes have been on the German capital in recent days. Berlin Fashion Week has established itself as a hub for emerging talent and a new destination for international brands. It was indeed global labels this season that made up the big names on the calendar. These include the Berlin-based...

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Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...

Fashion

Women in ties return as feminism faces pushback

Nicole Kidman, Demi Moore, Bella Hadid, Oprah Winfrey: women entertainers and models are reviving the necktie, a symbol of male power, at a time when feminism is under attack. Whether paired with a trouser suit, like Nicole Kidman in February 2025 at the Critics Choice Awards ceremony, or with a black dress and a sheer shirt, like Demi Moore...

Fashion Partner Content

Denim trends 2026: Darker tones, refined cuts and seasonal balance

Across runways, retail assortments and high-street movements, denim’s role continues to expand well beyond the classic five-pocket jean. For 2026, it increasingly anchors elevated ensembles, coordinated sets and thoughtfully composed seasonal wardrobes. From deeper washes to sculpted silhouettes, these are some of the key denim signals shaping...

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Fashion

Lidewij Edelkoort: How food shapes colour and fashion for SS27

“Doing this work is becoming more and more difficult, almost every day,” Lidewij Edelkoort starts on stage during her SS27 trend seminar at Modefabriek, referring to the impact of global uncertainty. “But we keep trying to make sense of things, of the world and our profession. We need to continue. Nothing is lost yet. I absolutely still believe...

Fashion

FW26 accessories trend predictions: Big faux fur, multi-belt styling and more

Business in the global accessory markets is booming, namely in handbags, belts, scarves, hats and jewelry. Several factors are pushing these categories upwards. These include the expansion of e-commerce and the impact of social media and influencer culture. Accessories are benefiting disproportionately because they are less expensive than full...

Fashion

Spring/summer 2027 trends seen at Milano Unica

The trends for the spring/summer 2027 season showcased at Milano Unica, a trade fair that recently concluded in Milan, are led by the Natural and Shadow concepts. The Sun theme stands out for a broader and more detailed selection. It maintains strong consistency with the imagery and needs of the summer season. The next edition of Milano Unica is...

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Fashion

4 SS27 fashion trends that help consumers resist unrest and AI

Starting a new year with fresh inspiration is always a positive beginning. Trend forecaster Christine Boland provided just that with her forecast for spring/summer 2027. She identified four key movements, and FashionUnited presents the highlights. Following dynamics: weightless volume, abundant pleats and ‘nothing stiff’ Boland always frames her...

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Fashion

Cultural shifts shaping Fall Winter 26/27 footwear

As we look toward Fall Winter 2026/27, in response to evolving consumer needs and broader cultural movements, four distinct footwear shifts emerge. These directions blend intentional design with emotional resonance, offering footwear that honors both mindful practices and heritage traditions while addressing new forms of individual expression....