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'The 30-Year Sweatshirt' to change the way we consume fashion

London - Some clothing items never go out of style, like the classic trench coat, the white t-shirt or a fitted blazer. However, how long do these iconic items remain in our closets? Do we wear them for a few years until they actually fall apart, a few months or do we tire of them after one season and swap them out for the latest trendy piece?...

Jun 17, 2015