• Home
  • Tags
  • Ye

Ye news and archive

Business |Opinion Featured

Adidas splits from Yeezy, what next?

When Adidas and Kanye West began their partnership in 2013, there was little to suggest the Yeezy brand would scale to the hugely successful and profitable range it is today. Representing 7 percent of Adidas revenue with an estimated annual turnover of 1.8 billion dollars according to the New York Post, cutting ties with Ye, as Mr West prefers...

Oct 26, 2022