It has been a turbulent week for Yeezy founder Ye, formerly known as Kanye West, as controversy continues to swirl around his brand. The fallout began with the sudden departure of Gosha Rubchinskiy, a key collaborator and influential designer, who announced he was leaving Yeezy to revive his eponymous label. But the situation worsened...
Feb 12, 2025
In April of this year, shareholders of Adidas turned to the courts, lodging a lawsuit against the renowned sportswear giant, citing its failure to implement precautionary measures concerning the well-publiciced problematic behaviour of Kanye West, also known as Ye. The shoe is now on the other foot, with Mr. West finding himself at the center of...
Jul 21, 2023
When Adidas quietly closed the Yeezy Supply website last week, it was a marker of an inventory problem that is far from resolved. With thousands of unsold pairs in the German sportswear giant’s warehouses, Adidas will take its first loss in three decades if its Yeezy sneakers are not sold. Adidas shares fell 12 percent on Friday, with the...
Feb 13, 2023
When Adidas and Kanye West began their partnership in 2013, there was little to suggest the Yeezy brand would scale to the hugely successful and profitable range it is today. Representing 7 percent of Adidas revenue with an estimated annual turnover of 1.8 billion dollars according to the New York Post, cutting ties with Ye, as Mr West prefers...
Oct 26, 2022
Gap, which ended its partnership with Ye, formerly Kanye West, in September, have confirmed it is accelerating the removal of Yeezy Gap products from its store and have shut down the dedicated website for the brand. In a statement, Gap said: “In September, Gap announced ending its Yeezy Gap partnership. Our former partner’s recent remarks and...
The fashion volcano that is Ye, the artist formerly known as Kanye West, continues to erupt and spew in the face of criticism. A barrage of Instagram attacks against formidable critiques of a Yeezy t-shirt design with the slogan “White Lives Matter” was quickly denounced by the brand’s founder. The slogan, often associated with American fascist...
Oct 5, 2022
Ye, aka Kanye West, staged a surprise Yeezy show at Paris fashion week on Monday evening. The musician and fashion entrepreneur chose to host an off-schedule presentation, complete with children’s choir, that drew a large celebrity crowd and media contingent. Smaller labels not on the calendar may have missed their opportunity to be seen by...
Oct 4, 2022
The strained relationship between adidas and Kanye West appears to be taking its toll on the business partnership, with the sportswear giant reportedly having offered a 1 billion dollar sum to buy out Mr West. Ye, Mr West’s new moniker, stated in an Instagram post that adidas is releasing old models and that he has not been consulted in new SKU...
Sep 6, 2022