Yeezy news and archive

Adidas posts strong revenue and profit growth in Q4

Fourth quarter revenues at German sportswear brand Adidas increased by 19 percent, while in euro terms, the revenues grew 24 percent to 6 billion euros. Excluding Yeezy sales in both years, currency-neutral revenues increased 18 percent. The company’s gross margin for the quarter increased 5.2 percentage points to 49.8 percent. Operating profit...

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Adidas reaches settlement with Ye

Sportswear giant Adidas has reached an out-of-court settlement with former collaborator and rapper, Kanye West – known professionally as Ye. It brings to an end a long-winded legal battle between the duo, first launched shortly after the end of their past partnership, which came to an abrupt close in 2022. Now, Adidas chief executive, Bjorn...

Fashion

StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

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Adidas ups outlook, expects operating profit to reach one billion euros

Adidas announced that the company’s second quarter currency-neutral revenues increased 11 percent and in euro terms, the revenues grew 9 percent to 5.8 billion euros. Excluding Yeezy sales in both years, currency-neutral revenues increased 16 percent during the quarter. Following the better-than-expected performance during the quarter and...

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Kanye West reveals Super Bowl ad brought in nearly 20 million dollars

Controversial rapper and entrepreneur Kanye West has once again made headlines after revealing an unconventional ad during the Super Bowl to promote his merchandise. In the commercial, West is seen filming himself on an iPhone in the back of a vehicle, while calling on viewers to visit his e-commerce store, Yeezy.com, where he said he has “got...

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Adidas reveals plans to sell remaining Yeezy sneakers

Adidas intends to sell the remaining stock of Yeezy sneakers from its discontinued collaboration with Kanye West, at a minimum of the production cost. The company along with other major brands, severed ties with the musician and fashion designer, also known as Ye, in 2022 following his series of antisemitic remarks on social media. Although the...

People

Russian designer Gosha Rubchinskiy named Yeezy head of design

Gosha Rubchinskiy, a Russian designer and former Adidas collaborator, has been named the new head of design for Kanye West’s fashion brand Yeezy. To make the announcement, West made a rare reappearance on X – formerly Twitter – revealing that Rubchinskiy was to take up the new role immediately. The statement continued: “The arrival of this...

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Adidas raises 2023 outlook

Performance at Adidas was again positively impacted by the sale of parts of its remaining Yeezy inventory, and the underlying business also developed better than expected. Consequently, the company has updated its full year guidance. Adidas now expects currency neutral revenues to decline at a low-single-digit rate in 2023 compared to earlier...

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Adidas CEO defends former collaborator Kanye West

A remarkable statement has been made by Adidas CEO Bjorn Gulden, who indicated in the podcast 'In Good Company' that he did not think entrepreneur, designer and artist Ye (formerly known as Kanye West) meant the anti-Semitic statements he made. Among other things, these statements by Ye caused Adidas' collaboration with the artist for the Yeezy...

Fashion

Demand for Yeezy has yet to wane

Demand for Yeezy sneakers has not faded, despite almost a year of controversy surrounding Adidas’ now broken partnership with Ye, formerly known as Kanye West. The first drop, which was sold between April and June, secured the sportswear giant 400 million euros, and has also seen the value of Yeezy's on the secondary market continue to soar....

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Adidas expects sale of Yeezy inventory to further drive results

In the second quarter of 2023, currency-neutral revenues were flat at Adidas versus the prior-year level and in euro terms, the company’s revenues declined 5 percent to 5.343 billion euros. Even in the first half of 2023, currency-neutral revenues were flat, while in euro terms, revenues decreased 3 percent to 10.617 billion euros. On August 2,...

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Adidas announces second phase of Yeezy inventory sale

Sportswear giant Adidas has announced the second release of its leftover Yeezy inventory which is set to drop throughout August across the world. The announcement comes days after it was reported that the first batch released as part of its previous sale in May had garnered the company 565 million dollars in orders for the unsold products. Like...