These fashion influencers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. FashionUnited presents Top Fashion Influencers in the USA.
One Dapper Street
Marcel Floruss is a New York based blogger who, according to himself, is “simply a German dude who loves fashion and all that goes with it”. Jumping on the bandwagon early, he started his blog “One Dapper Street” in 2013. As the name already suggests, a unique blend of dapper and edgy streetwear outfits can be explored on his social media platforms.
The style icon was 15 years old when he first started to experiment with clothing. His passion for dance marked his fashion style and helped him fight teenage insecurities.
“Style is your way to say a thousand words before opening your mouth”
After graduating from high school in 2009, Marcel became a dancer and soon after travelled to New York for the first time. Inspired by the flair and endless possibilities, the 19-year-old decided to embark on a brand new journey: move to the fashion capital to study Fashion Merchandising Management.
After 2 years at the Fashion Institute of Technology, the influencer decided to invest his creativity in a blog, a platform to express his passion for fashion, modeling, photography and social media. A blogpost was released every day and the time-consuming hobby paid off: At the moment of his graduation, he was already able to support himself.
Another highlight of Marcel’s career was the creation of “Ankari Floruss”. Together with his friend, Moti Ankari, he realized that the footwear market lacked a brand, so they designed a whole collection of shoes that could be worn each day of the week for an entire season.
Known for his timeless style and very versatile and effortless outfits, the influencer gets inspired by nearly anything: A painting, a person walking by or different fashion shows. Marcel explains: “Keep your eyes and your heart open for fashion and it will come right to you.”
One Dapper Street has developed into a go-to website for menswear inspiration and has expanded to broader categories such as lifestyle and travel. At only 27 years, Marcel has established himself in a new country, a new city and a new environment and keeps inspiring people to pursue their dreams.
Message from Marcel:
“If you do know where you wanna go, then I urge you to follow your dreams. That means taking steps that don’t feel secure. That means leaving your comfort zone. Diving into the deep end and hoping it will work out and doing your best no matter what.”
Girl with curves
Tanesha Awasthi (“Girl with curves”), a licensed esthetician and multiracial American, started her award-winning blog in 2011. She studied at UC Berkeley with a degree in English and she supports the body positive and women empowerment movements. Cooperating with some of the most reputable and substantial fashion brands in the world, Tanesha was one of the first style bloggers to be featured in major fashion publications like InStyle or Glamour.
Having struggled with self-esteem and a major lack of confidence she realized that the road to loving herself would set her on a much more rewarding path. That was the moment the blogger decided to start GIRL WITH CURVES. At the beginning, it was not her intention to make a difference in the way women see themselves, but after some time Tanesha started getting a lot of messages from inspired women, who could relate to her.
What initially started as a personal style blog, has evolved into a site which inspires confidence through fashion, style advice, beauty tips and wellness. Girl with curves writes among others about overcoming bathing-suit anxiety, stretch marks or the ups and downs of pregnancy - topics, which many women are dealing with. The site also contains a diary of anonymous writers, which shows that mistakes and embarrassments can happen to anyone.
In 2013 the influencer introduced her first plus-size clothing collection, which featured skinny jeans, crop tops, skirts and peplum tops. 5 years later, she released an eye-catching collection in collaboration with Lane Bryant, which was selling out quickly. The 20 pieces available from size 12-28 reflect Awasthi’s style perfectly.
What Tanesha says about body positivity: “There’s no shame in struggling to love your body everyday, it’s completely normal and it’s okay. The struggle is a very real reality that lots of women live with every single day, not just sometimes. So if we can get even a couple days out of the entire the week where we don’t dwell on that weight gain, our pants being too tight, cellulite or any other so-called imperfection, we’re still body positive warriors!”
With her body positive attitude she encourages over 1.6 million girls and women worldwide to experiment and have fun with clothing and to develop a healthy relationship with fashion. Blurring out the strict lines between straight and plus size fashion Tanesha proves that great style goes beyond size.
A message from Tanesha:
My goal is to inspire unapologetic confidence, encouraging women to look and feel amazing, regardless of size. Remember, even a warrior is defeated in battle sometimes. But she keeps going, keeps fighting because she knows it's worth fighting for.
Jenn Im started her YouTube channel in 2010 (previously called Clothes Encounters). She was born and raised in California as Korean American. She was confused about her cultural background and distanced herself. As the time went she realized she is proud of her heritage and wants to learn even more Korean. She started her YouTube channel way back when she was at university, and she majored in communications. Being on YouTube for more than 8 years, Jenn has changed the style of content she puts out there. She she is developing herself and wants to bring something unique to the social world.
Through Jean goes to series, she shows all the cool places she gets a chance to visit, sometimes by herself, with her husband or as a part of brand collaboration. Jenn was one of the first fashion and beauty influencers, that started the Favourites series, Fashion Hauls and Makeup Tutorials. Jenn is passionate about combining high-end clothes and more affordable ones to create unique outfits. She shows the fashion inspiration through various series: How I style, What would Jenn wear and Outfit challenge.
On Instagram she empowers subscribers to dress with confidence while staying true to themselves. She posts striking visuals with a charming artsy touch. Jenn is one of the most sought-after content influencers for major brands and publications. She partnered with: Daniel Wellington, La Mer, Levi’s, L'Oréal, BECCA Cosmetics, Calvin Klein, Refinery29, Teen Vogue and many more.
Jenn wanted to transform her passion into her own clothing line, and that is how Eggie line was born. It is a line of inclusive and affordable everyday staples. Few weeks ago, Jenn has addressed the facts about Eggie and how she and her followers feel about it. She is honest, listens to criticism and uses it constructively. Jenn is one of the few influencers that is willing to say what she really has on her mind.
Jenn also vlogs her everyday life, sharing vulnerabilities and experiences. She is not trying to portrait that life of an influencer is perfect, they are the same people as everyone else. She creates content that is influencing. Jenn is using her platform for good and sending a real message. Recently she created a video with a simple thought - In My Feelings. Her favourite feelings are smell of sage, showing somewhere new to someone you love, clean house, when you 100% relate to a fortune cookie, cuddles with a dog, feeling like you are in a music video, a good hug.
Few messages from Jenn:
All of us tend to examine life only through milestones and successes, we cannot only rely on this events to make us feel full and happy. Small joys you experience everyday that have a cumulative effect on the way you perceive happiness. You have to stop focusing on trying to be interesting, focus more on being interested. We are all on our own paths. Stop focusing where you constantly need to be.
Social media: Instagram @imjennim, YouTube Jenn Im, Eggie https://eggie.us/, @eggieshop