Ben Sherman names Brand Communications Director

British fashion brand Ben Sherman has appointed Jo

Lee to the newly created role of Brand Communications Director. The new role, created ahead of the brand’s 50th anniversary next year, is also in direct reference to the label’s continuing push into a more premium position in the market.

Over the last 18 months Ben Sherman has introduced more premium collections and has created a modern brand identity, which has been showcased in the brand’s new stand-alone concept stores in Carnaby Street, Islington, and Notting Hill in London, as well as in Toronto, Canada.

Jo joins Ben Sherman from British label Paul Smith, where she has spent the last eight years heading up the marketing, and will be responsible for pushing the brand forward to a global audience.

“We are delighted that Jo is on board. She comes at an exciting time when we need to communicate the new positioning of the brand to our global consumers,” said Pan Philippou, Group Chief Executive Officer at Ben Sherman.