Benetton signs up to Greenpeace’s Detox Program

Italian fashion retailer Benetton is furthering its existing

commitment to environmental and social sustainability by joining Greenpeace’s Detox Program.

As part of its long-standing pledge to consumer safety and the environment, through its participation to the Program, Benetton will help lead global effort to eliminate the use of any hazardous chemicals across the textile industry globally by 2020.

The fashion brand, which already bears the Eco Safe mark on its products, has also said that it will implement additional measures across its entire supply chain that will allow for the execution of even stricter standards and ensure that no hazardous chemicals are used by any suppliers it employs, as a commitment to the Program.

Launched in 2011, Greenpeace’s Detox Program was in response to the direct links between global clothing brands, their suppliers and toxic water pollution around the world. Other fashion brands that have already signed up to the scheme include H&M, Uniqlo, Levi’s, Esprit, Mango, Zara and Marks & Spencer.