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    Burberry poaches BBC's digital officer

Apparel

Burberry poaches BBC's digital officer

By

Jul 2, 2014

British fashion house Burberry has hired BBC Worldwide’s chief digital officer Daniel Heaf as senior vice

president of digital commerce, effective immediately.

During his time at BBC Worldwide, Heaf led projects which helped drive the broadcaster’s digital revenues increase from around 3 percent to over 13 percent.