Guess to re-enter Japan market

Guess, the casual denim fashion business famous for its triangle-logo jeans,

is to re-enter the Japanese market.

The company pulled out of Japan eight years ago, but will begin selling jeans and other clothing as it plans to open a directly managed store in Tokyo.

Guess aims to have 40 Japanese locations over the next three years, totalling 6 billion yen in revenue over the next five years.

Itochu Corp acquired import and sales rights to Guess merchandise in 1994, but sales of most items have eventually been discontinued except for such goods such as watches and fragrance.

This time, the Guess product line will focus on denim targeting the late teens through 30s age group.

Guess currently operates 1,700 stores in 88 countries.