H&M fails online shopping demand

Online shoppers in America hoping to buy items from the H&M Isabel Marant collaboration

were left disappointed and angry when H&M failed to fulfill their orders.

Many shoppers who placed online orders and had their credit cards charged were later informed their purchases would not be fulfilled as demand had been too high.

Shoppers received the cancellation notices after being placed in an online shopping queue that disappointed thousands of customers when the e-commerce site launched at noon.

Rather than being directed to the collection’s virtual shopping portal, consumers were directed to a stagnant page that said ‘Due to the high level of interest in our latest collections, you are being placed in a queue. We are working hard to give you access as soon as possible. Please try again.’

The Isabel Marant capsule collection was the retailer’s first collaboration to be sold online to American consumers.

A representative for H&M addressed the cancellation issue in a statement to MailOnline: ‘We are pleased to have received such an overwhelmingly positive response,’ they said.

‘The launch has created such an extremely high volume of traffic to our website. We are investigating any issues our customers may have so we can offer the best possible service and online shopping experience.’