Harrods launches iPad app

Harrods is embracing the digital realm and has launched an iPad app to distribute its

 magazine content.

The free app will feature designer interviews, fashion shoots and beauty tips and be updated monthly.

Deborah Bee, editor-in-chief of Harrods Magazine, said: "The Harrods Magazine app was originally conceived to be the digital version of our print magazine, giving our overseas customers the opportunity to stay in touch with the world of Harrods. However, as digital technology has so rapidly integrated into our lifestyles, the app also offers us an opportunity to bring the magazine to life with multisensory content."

Guy Cheston, director of Harrods Media, added: "This is a really exciting development for Harrods Magazine and a great opportunity for brands to engage with Harrods’ customers through the digital medium."