J. Crew London pop-up

American outfitter J. Crew is launching its successful brand of collegiate fashion in the

UK with its first London store this fall. To give us a taste of what is to come, the company has opened a temporary pop up store at the Western Transit Shed in King’s Cross.

On sale is its Spring/Summer 13 collection, with previewing looks from the fall collection on display. The shop is next to Central Saint Martins, which J. Crew is supporting with a new design project and scholarship program.

On Wednesday the brand's creative director Jenna Lyons set the school's knitwear students a cashmere challenge, with the winning design picked for production and sold in J. Crew stores around the globe.

The pop-up shop will be open for just 48 hours, from May 24 to 25.