Levi introduces Water

Heritage denim brand Levi introduces the Water<Less jeans in Europe. These Levi

styles reduce water usage with 20-80% whilst keeping Levi characteristics. 17% of the AW11 collection is produced by the Water<Less method, which comes down to 20 million litres of water aka 725.887 seven minute showers, 3.6 million toilet flushes or drinking water of 10,000 over two years. The Water<Less denim products are now available across Europe from 89,95 Euros.