• Home
  • V1
  • Apparel
  • Levi’s launch vintage clothing website

Levi’s launch vintage clothing website

By FashionUnited

loading...

Scroll down to read more

Levi’s Vintage Clothing, part of the Levi’s XX division,

has launched its first global online presence with new website, levisvintageclothing.com.

“The Levi’s Vintage Clothing collection is a unique undertaking for Levi’s and a collection who’s rich history provides an almost endless opportunity for storytelling,” said Maurizio Donadi, senior vice president, Levi’s XX. “With the launch of this website, we think we have found the perfect outlet to share the LVC story with the Levi’s connoisseur.”

The new website offers a look inside one of America’s oldest and iconic clothing companies, with historical information dating back to its founding as a California Gold Rush dry goods outfitter in San Francisco in 1853.

Levi’s Vintage Clothing looks to the company’s archives and creates near exact replicas, including many versions of the 501 jean, the first style of blue jeans ever created. The site features eight versions of the 501 jean; allowing customers to learn about the history of the style and review its design timeline and evolution from 1890 until 1966.

Additionally, for the first time, denim enthusiasts will have access to images of the entire Levi’s Vintage Clothing collection, previously only possible by visiting the Levi’s archives in San Francisco, which are not open to the public.

Levi's