Levi's opens Paris flagship

Levi's is to open a new flagship store in Paris. Located on the world famous Champs Élysées,

the store is the jeans maker's second largest in Europe, behind its flagship store in London's Regent Street.

The 650 sq m shop housed on three floors has a vintage and industrial ‘look and feel’ with sustainable design integrated into every aspect of the store from the electrics and lighting to the ventilation. The store design highlights the relationship denim has had between France, in particular Paris, and America.

In addition, the store will feature a tailoring shop on the first floor where customers can have their favourite denim items tailored by a team of specialized craftsmen. The tailoring shop is one of only four in the world, the others being in London, New York and San Francisco.