Monki to launch worldwide with Asos

H&M’s younger sister brand Monki is teaming up with online

retailer Asos to distribute its brand internationally. From early July, Monki will join Asos’ roster of international brands, making the fashion label available in more than 230 countries worldwide.

Asos will stock the majority of the Monki line as well as a collaborative range of exclusive items designed exclusively for the online retailer. The exclusive capsule collection created by Monki’s in-house studio has been designed to introduce the brand’s colour-led prints to the Asos customer.

“We experience a demand for our brand in markets where Monki doesn’t even exist today,” says Lea Rytz Goldman, COO of Monki. “We are really happy to have Asos as a partner to help us expand and offer our unique fashion to all of our fans—and inspire new ones.”

Currently, Monki is only available in 20 countries with 65 concept stores across Europe and Asia, this partnership with Asos will expand its global reach.