Online luxury fashion retailer Net-a-Porter will launch Mr Porter, a dedicated menswear site, for thespring/summer 2011 season. The site will feature top menswear brands such as Ralph Lauren, Burberry, Gucci and YSL, as well as offer editorial and style advice.
Founder and chairperson of Net-a-Porter, Natalie Massenet, said: “This is an incredibly exciting new venture for us and one we have been planning for some time. We have always said that net-a-porter will remain a woman’s brand and now we are ready to create a dedicated men’s shopping destination entirely conceived with the stylish man in mind. We have a ready-made customer base for our men’s business. 100% of our customers have a man in their lives in some capacity and 59% of them are married or living with their partners. Three million unique users trust and love our service and will be invited to make a purchase for the men in their lives. Additionally we look forward to welcoming a new group of super stylish men who join us to shop for themselves with the same level of service, dedication and commitment that women have had for the last decade.”