Net-a-Porter.com promotes Alison Loehnis

Luxury online fashion retailer, Net-a-Porter has named Alison

Loehnis as its Managing Director. Formerly VP of sales and marketing for the brand, Loehnis will join the senior management team of Natalie Massenet and Mark Sebba who will continue their roles as Executive Chairman and CEO of the Net-a-Porter Group.

Loehnis’ remit will be to oversee aspects of buying, content, marketing, customer care and creative.

"Alison is an exceptional talent who is part of the DNA of the Net-a-porter brand. Her appointment alongside those of our other managing directors [for the Outnet and Mr Porter] is a vital part of our growth strategy to create an unbeatable global online luxury retail and media group," said Massenet.