Rodeo Drive to get first denim store

Next month, G-Star Raw will be the first denim brand to open its store on Rodeo Drive, Beverly Hills.

The new store will be the brand’s third and largest store in the Los Angeles area, and the 450 square metre space is featured over two levels, and will offer the brand’s full collection as well as its latest denim installation, Raw Objects and Curiosities.

The brand known for its innovative and cutting edge style will launch its new store on December 6, with a party featuring a performance by DJ Mark Ronson and renowned photographer Anton Corbijn, who shot several campaigns for G-Star, will present an iconic gallery projection.

This new location marks the brands latest expansion, which over the last few years has including stores in the world’s biggest metropolitan capitals including Tokyo, New York, Sydney and Paris. Currently G-Star has over 6.000 points of sales in 65 countries.