Twitter to launch 'buy in now button' by early 2015

Twitter is set to launch its 'buy it now button' to all organizations during the first quarter of 2015,

making its first foray into e-commerce.

Twitter debuted its buy button last month, testing it with a “small percentage of US users” and selected retailers, businesses and non-profit organizations. The button, which is available for users on a mobile device, allows them to make a purchase or donation directly from a tweeted message.

According to VentureBeat, Twitter declined to comment on its exact launch date, but will slowly be adding more companies to the testing phase of the buy button.