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David Beckham Bodywear to launch at H&M

By FashionUnited

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Fashion

H&M is teaming up with David Beckham for its latest celebrity designer collaboration. The Swedish conglomerate will launch the footballer's bodywear range for men, which has been in development for almost a year. The collection, which according

to Vogue is not a one-off joint venture but a long-term distribution partnership, will be launched on February 2 2012 worldwide, in time for Valentine's Day.

"Over
the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced," Beckham said. "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."

"This partnership with H&M is an important step in the evolution of David's journey from sporting hero to entrepreneur and icon", says Simon Fuller, David Beckham's long time business partner. "H&M's enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David's image around the world."

The range will be available from 1800 H&M stores in around 40 countries worldwide.

Image: David Beckham

David Beckham
H&M