David Beckham Bodywear to launch at H&M
By FashionUnited
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H&M is teaming up with David Beckham for its latest celebrity designer collaboration. The Swedish conglomerate will launch the footballer's bodywear range for men, which has been in development for almost a year. The collection, which according
to Vogue is not a one-off joint venture but a long-term distribution partnership, will be launched on February 2 2012 worldwide, in time for Valentine's Day."Over
"This partnership with H&M is an important step in the evolution of David's journey from sporting hero to entrepreneur and icon", says Simon Fuller, David Beckham's long time business partner. "H&M's enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David's image around the world."
The range will be available from 1800 H&M stores in around 40 countries worldwide.
Image: David Beckham