Louis Vuitton goes logo free in China
By FashionUnited
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Louis Vuitton without logos in China
The message, of course, is brand exclusivity. Louis Vuitton is aspirational enough in China, so much so it doesn't need to scream its logo. With the recent slowdown in consumer spending and a period of being highly exposed, the new ad brings a lifestyle message, rather than just screaming product.“At the risk of shocking everyone, the [rate of] sales growth at Louis Vuitton is not a problem,” said LVMH Chairman and CEO Bernard Arnault at a shareholders’ meeting, stating that slow growth was part of the company’s “deliberate strategy” to become more exclusive.