“We are not extremely proud of our current webshop. So about a year ago, we decided to built a new online store. The expectations of the store were running high. But it turned out to be such a disappointment,” said Julia Hansen, chief creative officer at the fashion brand. “The question was:
what are we going to do?” We decided that if it did not add anything to the Mexx brand, then we just would not do it. We will say 'no' to any plans that do not add any value to Mexx.”
That was