Target announces Jason Wu collaboration

New York-based fashion designer Jason Wu is the latest designer to sign up to produce a special collection for US retailer Target. The limited edition collection for spring will include womenswear, scarves and handbags, and will be priced

from $19.99 to $59.99. The line launches on February 5, 2012, and will be available until March 6, 2012 at most Target stores and Target.com.

“My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” said Jason Wu. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.”

Jason Wu follows in the footsteps of other designers Proenza Schouler, Rodarte, Thakoon and most recently, Italian fashion house Missoni, which crashed the retailer’s website when it launched. But unlike those designers the Jason Wu for Target collection is a standalone, limited-edition designer range for Target and is not part of Target’s GO International or Designer Collaborations programs.

The news comes after Target’s Twitter @TargetStyle tweeted clues over the weekend, such as “If I wasn’t a designer, I would be a pastry chef”, as well as a sneak peek at fabric swatches and a sketch of the line’s muse, Milu the cat.

“Jason Wu has quickly established himself as one of the most influential designers of today,” said Trish Adams, Senior Vice President of Apparel and Accessories, Target. “His talent for creating modern, yet feminine designs translated beautifully into an affordable collection that our guests will covet the moment it’s available.”

The Jason Wu for Target collection rolls out across America on February 5, 2012.