The Parisian salons gain stature
Feb 1, 2011
The first session of the professional salons with the objective of revealing the best fashion of the Autumn-Winter 2011-2012 season ended on a satisfactory note, both in terms of attendance numbers and of the general buzz. The first assessment:the general trend was directed towards upselling. The salons are pushing towards the top of the range through an enriched and well studied global offer.
During this time, elsewhere in the capital, the major ritual of women’s fashion, “Prêt-à-Porter Paris” launched its new fashion event, “Paris Fashion Showroom”. Last Saturday and Sunday, 25 upmarket and lifestyle brands took over at the L'Hôtel Salomon de Rothschild in the 8th arrondissement. This new commercial space goes “beyond the simple presentation of brands, and is above all a crosscutting exhibition space with discoveries, desires and encounters among fashion aficionados” insists Muriel Piaser, The director of all of the Prêt-à-Porter Paris (PAPP) salons.
With the support of Maria Luisa (the ambassadress for the event), of the first virtual fashion salon Lenewblack.com, the Spanish designer Amaya Arzuaga or also the presence of the Japanese designer Miki Mialy, winner of the Paris Capitale prize of Création Atmosphère’s (the show dedicated to creative collections), PAPP confirmed its luxury positioning and its desire to be the premier showcase for upmarket design.
This edition was characterised by the internationalisation of the visitors. The entry of Russia and Turkey into the top 10 was noted, as was an increase in visitors from the United States. Professionalism and availability are the keywords: “Paris is one of the rare cities in the world where bosses and design teams are present on the stands,” observes Marie-Laure Bellon Homps, Chairwoman of the Eurovet board.
The French lingerie market in figures (source IFM):
- 2010 revenues: Euro 2.7 billion, i.e. an increase of 4% relative to 2009.
- Lingerie represents 17.5% of spending on women's clothing.
- Average budget per woman in 2010: Euro 100 (+7%).
- Parisian women are the biggest spenders on lingerie in the whole of France.
- France is the largest European market, ahead of Germany, Italy and the United Kingdom. Frenchwomen dedicate the largest budget to purchases of underwear, ahead of English and Italian women.
From our correspondent in Paris