Soiree launches online

Luxury lingerie brand, Agent Provocateur, has launched its premium collection Soiree online, which is described as ‘high end and ultra luxurious’. Previously, the Soiree range, which launched two years ago, was only available in selected Agent Provocateur boutiques.

To launch the limited edition hand-embellished pieces the brand has commissioned a raunchy short film, Les Fleurs du Mal or The Flowers of Evil, directed by British director Justin Anderson, and plays on Britain’s kitsch Hammer Horror films.

http://vimeo.com/30800944

For the autumn/winter 2011 collection, the designs include a lingerie set crafted from Napa leather adorned with Swarovski crystal chains, a silk batwing kimono and a lingerie set in red leopard print with gold zip embellishments. Prices range from £195 for knickers to £15,000 for a one-off playsuit handmade from tassels and Swarovski glass beads and is sold exclusively at Harrods.

Soiree is popular in the Middle East and Russia, according to Garry Hogarth, CEO of Agent Provocateur, with some customers spending up to $20,000 to $30,000 in boutiques in a single visit.

Images/video: Agent Provocateur