Guess 30th anniversary campaign

Italian American denim brand Guess is celebrating its 30th anniversary by introducing a capsule collection of pieces from its archive. The collection is modeled by Claudia Schiffer, who also graced its ads 23 years ago.

The original campaign featuring Schiffer was photographed by Ellen von Unwerth, and Guess re-interpreted the theme for its 30th anniversary campaign, titled: "30 sexy years."

The anniversary collection focuses on 15 pieces, such as denim with cut-off waistbands, American style gingham tops and sexy wide-neck tees.

"Guess will always have a soft spot in my heart, and I'm excited that 23 years later we can still work together so successfully," Claudia Schiffer told WWD. The supermodel appeared in six campaigns between 1989 to 1991.

The latest campaign was shot in Sorrento in Italy.

Images: Guess 30 years