Articles by FashionUnited
E-commerce: a mini glossary of terms related to the world of online shopping
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Curious about the latest e-commerce buzzwords or want to refresh your memory? Explore terms like omnichannel and social commerce. In this article, you’ll find a handy glossary to navigate the world of online shopping. Head over to the link so you’re up to date on the most recent terminology!
Podcast: Senior Brand & Marketing Manager at H&M Group on her career trajectory
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What is it like to work at H&M Group? In this episode of the podcast ‘Brand News’, Stephany, senior brand & marketing manager at H&M Group, talks about her 11-year experience at the Swedish fashion group. In the podcast, the manager talks about how she got started. To be more precise: during her studies as a shop assistant at H&M. Now a manager,...
Podcast: An insight into the life of a design manager at Maison Margiela in Paris
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In this episode of the Brand News podcast, Maeva Mellet, the design manager at Maison Margiela in Paris tells her career story. Mellet leads womenswear design at Maison Margiela and works closely with creative director John Galliano. Mellet has an impressive CV. She began her career at Galeries Lafayette and held key roles at Balenciaga, Chloé,...
Podcast: Belgian photographer Willy Vanderperre on his new exhibition in Antwerp
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In this episode of The Business of Fashion podcast, Belgian photographer Willy Vanderperre shares more about his exhibition ‘Prints, films, a rave and more...’ at Momu, the fashion museum in Antwerp, Belgium. A selection of works by the Belgian photographer will be on display at the museum from April 27 to August 4, 2024. The exhibition focuses...
Podcast: The struggle of a garment worker in the US
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Hear the true story of Lorena (not her real name), a garment worker in Los Angeles' Fashion District in this podcast. She goes to work every day and sews about 30 t-shirt collars or 50 backpack zips, depending on the day's assignment. She gets paid a few cents a piece. This is now illegal under California's 2022 Garment Workers Protection Act,...
Podcast: ‘Fashion industry leaves talent untapped through class discrimination’
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In this episode of the podcast ‘Wardrobe Crisis’, host Clare Press talks to British-Bengali designer Rahemur Rahman about class discrimination in the fashion industry. Rahman attended fashion studies at Central Saint Martins in London, where he now teaches fashion students himself. The podcast focuses on the creative sector in the UK, but social...
Inside the industry: How do fashion retailers make choices based on numbers (data)?
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How do retailers determine which collections to buy and sell? And what numbers actually drive the success of retailers? In this FashionUnited background article, we'll delve into commonly used metrics in the clothing industry. Click on the article link to learn the exact definitions of sell-through percentage / sell-through rate and margin, and...
Plagiarism in Fashion: Why is there so much imitation and is it allowed?
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Trends are traditionally dedicated by the runway. The apparel industry looks to runway designs, haute couture as well as ready-to-wear, for inspiration. Designs are reinterpreted for a wider audience or diluted and made more accessible while being sold at ever-lower prices. Source: the background article ‘Fashion: from catwalk to closet’ Some...
Podcast: Everything you need to know about denim recycling
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Curious about the world of denim recycling? Dutch fashion designer Sina Steidinger talks more about recycling denim in this episode of the podcast 'Circular Textile Stories'. The creative (with a degree in fashion design) specialises in circular textile innovation. As such, she has worked on several international projects aimed at giving new...
Podcast: Shopping on TikTok - what does it mean for e-commerce?
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The mega-popular video app TikTok launched a new shopping feature in the US last year: TikTok Shop. With this, the app will compete with big e-commerce companies such as Amazon. According to research by Bloomberg, ByteDance Ltd, the company behind the app, plans to increase TikTok Shop's stake to 17.5 billion dollars (16 billion euros) this...