AI news and archive

Content marketing and AI in the fashion industry

A new episode of Wires Uncrossed has been released, discussing digital content as well as artificial intelligence within the fashion industry in more detail. During this months episode, Luisa Garcia-Amaya is joined once more by Floris van Zuthem - Global Content & Brand Manager for FashionUnited - and with their combined industry expertise, the...

Fashion

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

Fashion Featured

Lingerie brand PrimaDonna uses new technologies to help create more inclusive collections

From its beginnings, PrimaDonna, the flagship underwear brand of Belgian group Van de Velde, has positioned itself on the aspect of inclusiveness even though the term is far from being democratized in the fashion and lingerie industry. More than 150 years after its founding, the company continues to bring together loyal customers and attract new...

Fashion

TikTok takes strides towards transparent AI-generated content

In a bid to foster responsible creativity in the realm of AI-generated content (AIGC), TikTok has said it has implemented initiatives aimed at enhancing transparency and media literacy. Partnering with organizations such as the Coalition for Content Provenance and Authenticity (C2PA), TikTok will automatically label AIGC, setting a new standard...

Fashion |In Pictures

Absolut teams up with Copy Lab to challenge beauty standards produced by AI

Premium spirits brand Absolut has teamed up with full-service studio Copy Lab to challenge “entrenched bias” corrupting fashion representation in artificial intelligence by reshaping outdated stereotypes to reform the portrayal of fashion and beauty standards in AI. Absolut and Copy Lab state that research shows that 90 percent of AI-generated...

ManagementFeatured

Veesual raises 7.5 million US dollars and announces US expansion

Veesual, the Paris-based AI-powered virtual try-on platform for the fashion industry, has closed a 7.5 million US dollar seed round led by AVP (AXA Venture Partners) and Techstars. The investment will accelerate the company's plan to expand into the US market by opening its first US-based office in New York in 2025, recruiting senior US talent,...

ManagementFeatured

Fy! acquires marketplace Trouva

London-based Trouva, the platform for independent boutiques and brands, has been acquired by Fy!, the AI-enabled marketplace for home and living. The acquisition doubles Fy!'s business size and is part of its wider strategy to leverage artificial intelligence to offer unparalleled marketplace experiences for sellers and buyers alike. Trouva,...

Business

Ebay introduces AI-powered ‘Shop the Look’ feature

Resale marketplace Ebay has introduced a new feature to its app that provides customers with a personalised carousel of inspirational outfits tailored to their shopping history. Dubbed ‘Shop the Look’, the generative AI-powered addition looks to speak to users’ style preferences through recommendations made of images and items that evolve...

Business

The Shirt Dandy adds new AI functions in collab with Tailoor by Successori Reda

The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...

Business |Beauty

Dove commits to never using AI to represent “real beauty”

Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...

Fashion

Sellier launches new pre-loved luxury marketplace

Luxury resale platform Sellier has launched a new app that aims to offer the first highly curated marketplace platform featuring the rarest pre-loved luxury handbags and accessories using AI and human curation. Unlike other marketplaces, the new ‘Sellier Selected' app, available on iOS and Android, handpicks every item to ensure that only the “...

Retail

US retailers embrace transformative potential of AI

The US retail landscape is witnessing a surge of interest in artificial intelligence (AI), with industry giants such as Lowe’s, Walmart, Victoria’s Secret, and Rent the Runway significantly increasing their investments in AI technologies, as reported by Barron’s. While AI has been a fixture in retail operations for some time, the emergence of...