Y-3 focuses on three eras crucial to both adidas and Yamamoto: the ’70s, the ’80s, and the ’90s. Source: Youtube, adidas Y-3

In the 90s emerges a wave: the antifashion trend. The deconstruction and material recycling shook the fashion world of glitzy sequins and has created an utterly different aesthetics, which current

A pioneer of genderless fashion, designer Yohji Yamamoto is best known for challenging the status quo. Watch how Yamamoto incorporates traditional Japanese design in both personal collections and col

Japanese designer Yohji Yamamoto has launched an English-language one-stop webstore for all of his brands, called ‘The Shop Yohji Yamamoto’. The fashion house’s e-commerce will feat

Yohji Yamamoto Spring Summer 2019 Menswear collection, Paris Fashion Week. Source: FF Channel, YouTube.

Yohji Yamamoto collection Fall Winter 2018/2019, March 2018, Paris Fashion Week. Source: Yohji Yamamoto Official, YouTube

Yohji Yamamoto Fall Winter 2018/19 Men's collection, January 2018, Paris Fashion Week. Source: Fashion Feed, YouTube

It was supposed to be a brave new frontier: an outdoor catwalk show with a Buddhist temple and Tokyo's famed telecommunications tower glittering in the background. Until it chucked it down. While

There could be a whole lot of pink coming your way soon. Much to the joy of those ladies who have never stopped being obsessed with Hello Kitty, and probably do more than their part to keep Sanrio af

Together with adidas, designer Yohji Yamamoto created a We Love Japan tot bag for Y-3 in aid of Japan, and to help the effected areas by the earthquake and tsunami. All funds from this global initiat