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Fashion

Bestseller to launch new womenswear label 'First & I'

Danish fashion group Bestseller is expanding its current brand offering with the launch of a new women\'s wear label, dubbed \'First & I.\' Created especially with the UK market in mind, the contemporary label will act as sisterbrand to one of Bestseller's best known brands, Vila. First & I is aimed at younger women and will offer the latest...

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