Caitlyn Warakomski, the New Jersey–based influencer who moves seamlessly between New York’s energy and suburban ease, is one of the original voices in the digital fashion space. With over 693K followers on Instagram and 255K on TikTok, she has long established herself as a trusted source of inspiration for women looking to explore their personal...
May 2, 2025
Grace Charis, a golf influencer known for her slow-motion videos showcasing her golf swing, has launched her own golf apparel brand aimed at “adventure-driven” golfers. Charis, who has more than eight million followers across Instagram, TikTok and YouTube, said in a statement: "Golf is more than a sport; it's a way to see the world, meet new...
Apr 7, 2025
Sina Anjulie, a Berlin-based fashion influencer with an impressive 264,000 followers on Instagram and 170,000 on TikTok, has mastered the balance between casual chic and sporty elegance. She describes her aesthetic as “tomboy femme”—a style that merges sporty silhouettes with subtle feminine details, giving retro-inspired staples a contemporary...
Apr 4, 2025
Dove, an Amsterdam-based fashion and lifestyle influencer, has been steadily building a loyal following with her effortless yet captivating content. With around 27,000 followers on TikTok and 12,000 on Instagram, she has carved out a niche that blends aesthetic visuals with relatable, everyday moments. Whether she’s sharing her latest thrift...
Mar 19, 2025
Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...
Mar 5, 2025
Cam Amblo, a Rotterdam-based fashion influencer originally from Buenos Aires, has captured the hearts of her growing audience with her unique approach to personal style. With a remarkable 125,000 followers on Instagram and 90,000 on TikTok, Cam’s influence is steadily rising, and her commitment to authenticity and creativity is undeniable. View...
Feb 7, 2025
Katrine Ken, a Danish fashion influencer based in Copenhagen, has garnered attention for her vibrant and playful style. With approximately 15,000 followers on Instagram and over 7,800 followers on TikTok, she has cultivated a dedicated community that admires her unique approach to fashion. Katrine's fashion philosophy centers on mixing and...
Jan 20, 2025
A new investigation has brought forth accusations of a toxic culture at Djerf Avenue, the clothing brand of Swedish influencer Matilda Djerf. Swedish news outlet Aftonbladet uncovered the claims in a report citing the experiences of 11 anonymous current and former employees, who each described instances including but not limited to being called...
Dec 16, 2024
Selma Kaci Sebbagh, a French-Algerian influencer based in Paris, is known for her edgy, maximalist style and her ability to put together outfits that are always on point. With nearly 150K Instagram followers, Selma has built a loyal fan base thanks to her bold fashion choices and her relatable, down-to-earth personality. Courtesy of Selma Kaci...
Dec 4, 2024
Surrounded by racks of colourful dresses and blazers in China's manufacturing hub of Guangzhou, plus-size clothing brand owner and influencer Amanda Yao is on a mission to promote body positivity. She is part of a small but growing number of women in China challenging restrictive beauty standards, including thinness, pale skin and childlike...
Dec 3, 2024
The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...
Nov 22, 2024
What does it take to transform followers into a dedicated community? Belgian fashion brand LolaLiza has taken influencer marketing to new heights with its ambassador club, the LolaLiza Club. Designed to cultivate lasting, genuine relationships with influencers, the club enhances LolaLiza’s connection with its audience while supporting...
Nov 18, 2024