Influencers | Education

Desigual: Return of the Qipao and How the Spanish Brand is Paying Homage to an Icon of Eastern Elegance

Desigual reinterprets the classic Chinese dress with its vibrant, contemporary signature, fusing tradition and modernity for Spring/Summer 2026. Certain garments reappear in fashion season after season, like old friends. These are silhouettes that resurface when least expected, yet their ability to fascinate remains intact despite the passage of...

Fashion

Top Fashion Influencer: Lucy Edwards

Based in Chicago, Lucy Edwards has built a growing digital presence with 74,800 followers on Instagram and 37,600 on TikTok. Her appeal lies in a clearly defined aesthetic that merges understated streetwear with a highly consistent personal uniform. View this post on Instagram A post shared by Lucy Edwards (@lucy_edwards7) As an active runner,...

Fashion

Top Fashion Influencer: Kozhin

Kozhin is a Germany-based fashion influencer who built her following early on by turning everyday dressing into a daily ritual. With 585,000 followers on Instagram and 1.8 million on TikTok, she belongs to the first wave of creators who recognized TikTok’s potential as a fashion platform and used it to consistently document personal style. Her...

Fashion |In Pictures

Molly-Mae Hague teases Adidas collaboration

Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...

Featured

Fashion |Opinion

2025: The year luxury lost its sheen?

If 2025 will be remembered for anything in fashion, it may be as the year luxury brands discovered that belief in the idea of luxury itself is not infinite. After more than a decade of uninterrupted growth, price inflation and relentless “newness,” the social contract between luxury houses and their customers began to fray. Factory and marketing...

Fashion

Top Fashion Influencer: Alison Toby

Belgian-born, Paris-based content creator Alison Toby (@alisontoby) is redefining the meaning of timeless fashion for a new generation. With 881K followers on Instagram and 235K on TikTok, Alison has quietly built a loyal and global community drawn to her refined, feminine aesthetic that blends 1960s elegance with contemporary ease. Her...

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Business

Influencers as KPIs: In 2026, brands will demand marketing, not promises

Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...

Fashion |In Pictures

Von Dutch Loves collaborates with Jake Paul ahead of Miami bout

Von Dutch’s cult streetwear platform Von Dutch Loves has unveiled an exclusive collaboration with content creator and boxer Jake Paul’s men’s bodycare brand W ahead of his anticipated fight against two-time heavyweight world champion Anthony Joshua in Miami on December 19. The ‘Von Dutch Loves x W’ collection features four hats and four apparel...

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Business

Italy gears up to fight fast fashion

Milan, Italy - The Italian fashion industry is looking to defend itself against Shein. The platform recently challenged the industry on its home turf in Milan with a chic collection and an army of influencers. "Hundreds of thousands of parcels arrive at our homes every day. We must react," Luca Sburlati, president of the fashion employers'...

Fashion

Top Fashion Influencer: WhatGigiWears

London-based creator Agnes Pusztai (@WhatGigiWears) has built a loyal following of 668K on Instagram and 88.2K on TikTok, capturing attention with her effortless mix of cool, playful, and feminine style. Her looks strike a rare balance, never overdone, yet always distinctive. Making her relatable and an inspiring fashion voice online. At the...

Fashion |influencer

Top Fashion Influencer: Daniel Cox

With a keen eye for clean lines and a polished aesthetic, Daniel Cox has established himself as a go-to fashion creator in the digital space. Daniel’s content embodies a clean and polished aesthetic that captures a distinctly modern sensibility, with nearly 155K followers on TikTok and with Instagram together 180K. His looks balance simplicity...

Fashion

In The Style's Adam Frisby launches new brand

Adam Frisby, founder of In The Style, has unveiled a new fashion brand with influencer Perrie Sian, called Reasn. Introduced on his personal social media, Frisby stated that the fashion brand was built on “inclusivity, quality and style,” and would launch on October 5. Frisby stated: “From the start, our goal was clear: to bridge the gap between...