Bestseller jobs
Fashion for Good launches new initiative to drive brand-driven decarbonisation
Fashion for Good has launched the Mass Balance Demonstrator, a new collaborative industry initiative to implement and scale a chain-of-custody system that traces biomass-based PET through textile supply chains. The project is part of the global innovation platform's broader goal of accelerating decarbonisation across the apparel sector. Today,...
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Vila launches new occasion collection
VILA unveils Symphony of Shapes – the Occasion SS26 collection – launching on 19 March 2026. Flowing dresses meet clean, tailored lines. Defined waists shape the look, while ruffles and voluminous sleeves add softness and motion. Bright notes and vibrant accents meet in harmony, and florals, dots, and delicate embroidery bring depth and texture....
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Mid-length: jorts and shorts as new staple piece at Selected
For spring/summer 2026, Selected is focusing on a silhouette that redefines familiarity: jorts and long shorts that finish just above the knee. This creates a precise line between nonchalance and tailoring. Whether in denim or a minimalist chino style, the new lengths form the basis of the season. Striped shirts create effortless everyday looks;...
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Topshop fuels European rollout with Bestseller and Wehkamp partnerships
Topshop is accelerating its relaunch in Europe through a new partnership with Danish fashion giant Bestseller and a rollout into Wehkamp, a multibrand retailer in the Netherlands. The two deals intend to serve Topshop’s wider purpose of strengthening its global presence, building on a similar approach the brand has already undertaken in specific...
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A sneak peek at Vila's spring campaign
Soft volumes meet clean lines. Defined waists balance fluid layers and considered proportions. Inspiration drawn from nature is woven into shape, surface, and detail. Lace and embroidery add texture, never noise. Draping and ruffles create quiet movement, while satin catches the light and linen grounds each look with effortlessness. The palette...
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8 Questions about Hypedrop: Bestseller's new innovative wholesale brand
Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...
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At CIFF, Selected unveils modular retail concept as global rebrand continues
At the ongoing edition of CIFF, Bestseller-owned Selected is stepping up its transformation, unveiling a new modular retail concept as it accelerates a broader European expansion strategy. The launch marks progress in the Danish brand’s transition from brand to label, with department store partnerships and shop-in-shop formats central to its...
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Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks
Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....
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Jack & Jones expands sustainable fashion offering with new Spinnova® fibre styles
JJXX, the womenswear brand by JACK & JONES, introduces a set of new looks made with SPINNOVA® fibre, reinforcing its commitment to sustainable innovation. JACK & JONES and JJXX are brands by the global BESTSELLER multi-brand fashion company. The launch features a versatile outfit, a shirt jacket and matching trousers, available for women. The...
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SELECTED FW26: Craft-Led Design Inspired by a Michelin-Starred Collaboration
SELECTED’s Fall/Winter 2026 collection is built around “Håndværk”, the Danish word for craft, placing material integrity, functionality and human touch at the heart of the season. This philosophy is directly reinforced by the brand’s collaboration with Michelin-starred Danish restaurant DOMESTIC, whose commitment to local sourcing and...
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Bestseller owner snaps up majority stake in Drake’s
Anders Holch Povlsen, the owner of Danish fashion giant Bestseller Group and the largest shareholder of e-commerce retailer Asos, has snapped up a majority stake in British menswear brand Drake’s. New Companies House filings have revealed that a 75 percent stake in Drake’s has been transferred to 28.10.2025 Limited, a firm overseen by Povlsen....
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Bestseller and John Lewis among Circulose’s latest partners
Recycled textile manufacturer Circulose has announced a slew of new partners as it continues to push forward with its renewed strategic direction focused on securing long-term commitments from brands. The latest additions include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitment comes on the...
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