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Lacoste launches partnership with The Miami Beach Edition, bringing the tennis court directly to the beach
On March 17, Club Lacoste, together with The Miami Beach EDITION, celebrated the start of a two-week pop-up activation – on the occasion of the Miami Open 2026, presented by Itaú. With an exclusive setup on iconic Miami Beach, Club Lacoste brought tennis directly to the sand, taking over the private beach area of The Miami Beach EDITION. The...
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Lacoste and New Era reinvent golf style
Forged in sport and shaped by a shared demand for style and performance, Lacoste and New Era come together to unveil a capsule collection dedicated to contemporary golf. A dialogue between two iconic brands, merging heritage with modernity through a bold, authentic and distinctly lifestyle-driven vision. Credits: Lacoste An iconic cap at the...
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Adrien Brody joins Lacoste as Global Eyewear Ambassador
An ambassador faithful to the Lacoste spirit Fourteen years after their first collaboration, Adrien Brody is reuniting with Lacoste and becoming the face of its Eyewear line. In 2012, he already embodied the brand in the Unconventional Chic campaign. Since then, the actor has regularly been associated with the Lacoste universe, notably through...
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