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Lacoste Runway Show Spring-Summer 2026 | The Locker Room
A sanctuary where champions and passionate amateurs alike confront their most unguarded moments. Within this immersive environment, Lacoste Creative Director Pelagia Kolotouros explores the brand's athletic DNA in a fresh light, transcending competitive stakes to focus on founder René Lacoste’s formative training years. Credits: Lacoste Staging...
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Why Lacoste is replacing its crocodile with a goat
Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...
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The Plaza Hotel unveils Lacoste-themed afternoon tea
French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...
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