Lacoste Benelux jobs
Adrien Brody joins Lacoste as Global Eyewear Ambassador
An ambassador faithful to the Lacoste spirit Fourteen years after their first collaboration, Adrien Brody is reuniting with Lacoste and becoming the face of its Eyewear line. In 2012, he already embodied the brand in the Unconventional Chic campaign. Since then, the actor has regularly been associated with the Lacoste universe, notably through...
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Lacoste Runway Show Spring-Summer 2026 | The Locker Room
A sanctuary where champions and passionate amateurs alike confront their most unguarded moments. Within this immersive environment, Lacoste Creative Director Pelagia Kolotouros explores the brand's athletic DNA in a fresh light, transcending competitive stakes to focus on founder René Lacoste’s formative training years. Credits: Lacoste Staging...
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Why Lacoste is replacing its crocodile with a goat
Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...
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The Plaza Hotel unveils Lacoste-themed afternoon tea
French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...
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Lacoste taps Rémy Cointreau Group head as CEO
French label Lacoste has named Éric Vallat as its new chief executive officer. Vallat, who succeeds Thierry Guibert, will step into his new role from September 1. He will join the company from the Rémy Cointreau Group, where is currently wrapping up as chief executive officer. Prior to this, he had held the same position at Rémy Martin and had...
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Lacoste presents "Play With Icons": the new global brand campaign
After showcasing its Crocodile emblem and ambassadors in grand style with last year’s PLAY BIG campaign, Lacoste unveils its new global brand campaign for 2025, celebrating the icons that define the Maison — and the iconic personalities who embody it. “PLAY WITH ICONS” celebrates the icons that lie at the heart of the Lacoste brand today: its...
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END. x Lacoste unveil debut 'Arcade' collaboration: A nostalgic tribute to 90s racing culture and British seaside charm
Today, global retailer END. kicks off the next chapter of its 20th anniversary with a debut collaboration with iconic French Fashion-Sport House Lacoste, unveiling an 8-piece capsule collection inspired by the golden era of 90’s arcade racing, the nostalgic charm of seaside amusements and the timeless style of the British seaside. The unique...
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Thierry Guibert, CEO of Lacoste: 'Our ambition in the American market is significant'
French fashion brand Lacoste (MF Brands group) inaugurated its New York flagship store on Thursday. A prime location on 5th Avenue now houses the brand's products, reflecting its strong financial performance. The store, spanning nearly 10,000 square feet, is presented as "a showcase of Lacoste's expertise in the US," according to the press...
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Lacoste eyes US market push in effort to reach four billion euros in sales
French sportswear brand Lacoste is said to be making an “aggressive” push within the US market as its chief executive, Thierry Guibert, eyes an increase in annual sales to four billion euros. In an interview with the Financial Times, Guibert said that he has set a target to double sales for Lacoste’s US business from 400 million euros. To...
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Lacoste announces opening of regional headquarters in Hong Kong
Sportswear brand Lacoste has announced the opening of its regional headquarters in Hong Kong, reflecting its desire to expand in the region. “We celebrated the opening of our new regional headquarters in Hong Kong. Our new office offers employees an excellent working environment, with a collaborative space that encourages interaction and...
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Lacoste establishes licensing agreement for kidswear
Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...
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Accent Group to distribute Lacoste and Dickies in Australia and New Zealand
Accent Group has announced its appointment as the exclusive distributor for Lacoste and Dickies in the Australia and New Zealand (ANZ) regions. The two brands are currently sold in ANZ through direct-to-consumer channels, online and owned stores and via wholesale – the former into department stores and other specialty retailers, while the latter...
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