Chinese names of international fashion brands

China, the rising luxury consumption new market, has drawn great attention in the worldwide fashion industry. More and more overseas fashion brands are setting up flagship stores in China, in attempt to reach out to potential consumers. Besides the marketing campaigns and culture differences in local media, the first thing those fashion brands find tricky is how to get a proper localised Chinese names for their brands. Although the younger generation has been familiar with most of the overseas fashion brands, meaningful and recognisable Chinese names will, to great extent, help involve consumers across all age groups. Here is the list of renowned international fashion brands and their official Chinese names.