The Fashion Institute of Technology partners with Karma’s World Entertainment and 9 Story Media Group

The Fashion Institute of Technology’s (FIT) Design and Technology Lab (FIT DTech) has partnered up with 9 Story Media Group and Karma’s World Entertainment.

The FIT DTech received the task to design a 50-piece children’s collection consisting of dresses, footwear, footwear, jumpsuits, sweatsuits and swimsuits for licensing partners to integrate across a range of consumer categories, inspired by the Netflix series entitled Karma’s World.

The design team included the following current students and 2021 graduates from FIT’s fashion design programme: Brianna Castillo, Carly McBride, Desiree DiCarlo, Jacob Desvarieux, Jada Wilkerson, Jake Valliere, Juliana Bui and Hawwaa Ibrahim.

Additionally, FIT adjunct instructor Gregg Woodcock, FIT’s fashion design assistant professor Lauren Zodel and FIT’s footwear and accessories design chair Sarah Mullins joined up with FIT graduate Brandice Daniel to advise and support the team.

Kyra Halperin, co-vice-president of consumer products for 9 Story, said in a statement: “This first-of-its-kind partnership with FIT has truly elevated the Karma’s World brand offering. The students’ talent, passion, and vision enabled them to imagine what else Karma might have in her closet, resulting in a highly creative collection that captures Karma’s unique style.

“FIT’s mission to foster and celebrate youth, creativity, and individuality aligns perfectly with what Karma’s World stands for and 9 Story is thrilled to partner with an organisation with the same commitment to inclusivity and representation.”

Dr Joyce F. Brown, FIT president, added: “Experiential learning and innovative partnerships are pillars of the FIT mission — and nothing illustrates that better than our partnership with 9 Story Media.

“Our students were offered an extraordinary opportunity to apply their creative talent to a real-world project — one with demanding needs and deadlines — within the context of our own innovative DTech Lab. Karma’s World itself was an inspiration, radiating FIT’s own values of inclusivity and community. I am proud of all our students accomplished and proud to partner with such a visionary organisation.”

Photo credit: Courtesy of The Fashion Institute of Technology