shopping habits news and archive

What do Millennials and Generation Z consumers want from retailers?

Four generations of consumers coexist today: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long term growth strategy, as...

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Generation Z shopping habits should be top of retailer's priority

London - A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider. “Generation Z are a fascinating section of the shopper population,” said Danielle Pinning, Managing Director at Shoppercentric. “...