Dita von Teese lingerie collection

Australian brand development powerhouse, lime door brands has signed a global deal with international burlesque star and fashion icon Dita Von Teese. The agreement sees lime door brands and the performer becoming co-owners of a

number of brands, which will be introduced to the UK in 2012. The collection will be a lingerie line intended for global distribution.
Dita Von Teese said, "I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality. I am especially excited to be designing lingerie with a vast sizing range so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that suits their body type. Indulging in elegant lingerie isn't about the seduction of another person, it's about seducing yourself first and embracing womanhood and femininity."

"Dita Von Teese is world-renowned as a burlesque performer. She is probably best described as an old-school Hollywood siren," said lime door brands' Chief Executive Officer, Michele Hamdorf. "With a Twitter following over 674,000, Dita Von Teese is arguably one of the biggest global style icons of today," she added. "Her success has been based on her strong head for business and her distinctiveness. As a brand strategist and developer, I am certain that our collaboration will prove similarly successful."

According to Hamdorf, it is anticipated that the product offering will be extended in time, with the introduction of a dress range and other categories. After its introduction into Australia later this year, plans are already afoot for an immediate expansion into international markets - starting with the UK in 2012.

Lime door brands is a boutique brand house and management consultancy boasting a portfolio of global fashion brands.

Specialising in innovative web and creative concepts, social media and below-the-line marketing, lime door brands manage brands end-to-end with strategic positioning, design, manufacturing, distribution and channel management.

Michele Hamdorf (M.E. Exec) is the Chief Executive of lime door brands. Bringing together extensive experience in the retail, fashion and telecommunications industries, lime door brands brings new brands to the global market from conception to implementation with a core emphasis around social media and digital marketing.

Image: Dita von Teese