In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...
Feb 24, 2025
The January 2025 edition of the Parisian ready-to-wear show Who's Next, which has just closed its doors, has highlighted a new trend for autumn/winter 2025/2026, or rather the revival of an iconic item of women's, men's and unisex wardrobes: denim clothing, ushered in by specialists in the category like Guess Jeans, Kaporal, Wranger and Lee....
Jan 23, 2025
The atmosphere at the Who's Next trade show at Paris’ Porte de Versailles, which ran from 18 to 20 January 2025, was one of solidarity across all generations of the French fashion industry. This unity allows its organiser, WSN Développement, to envision expanding its scope into material sourcing and design. For its January 2025 edition,...
Jan 21, 2025
In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...
Dec 13, 2024
Preparations for the Autumn Winter 25/26 fashion buying season are just around the corner, and for buyers it is essential to keep up to date with the latest trends, fabrics and styles. Trade shows offer a great opportunity to discover new brands and collections and network with other professionals. FashionUnited provides an overview of some...
Nov 20, 2024
Among the bustling crowd of Who’s Next, White Stuff presented the international industry with a collection that reflected the ongoing refresh at the British label, an underlying transformation that looks to speak to the brand’s loyal customer in a new way. Within the AW24 assortment of Fair Isle cardigans, corduroy two-pieces and essential...
Jan 25, 2024
“We want to leave a memory in something really temporary,” said Frédéric Maus, the CEO of WSN, on what he hopes the lasting impact of the organisation’s events will be. Among the company's portfolio is the ever-expanding Who’s Next, a Parisian trade show that took place over the weekend, running simultaneously to the men’s and Haute Couture...
Jan 23, 2024
Denim, chunky knits and uniforms are set to be strong pieces in the autumn/winter wardrobe for the coming year. In a webinar broadcast on LinkedIn on 12 December, Sylvie Pourrat, salon director at WSN, and Michaël Bonzom, creative director of ready-to-wear at consultancy agency NellyRodi, announced the AW24/25 trends and the brands that will...
Dec 21, 2023
As the summer heat embraced Paris, Who's Next opened its doors to the fashion industry for a particularly lively edition, held from 2 to 4 September. FashionUnited shared its experience. At the entrance, security checked visitors' badges and identities several times. Not just anyone can enter this "temple of wholesale", as the organisers call...
Sep 8, 2023
From 2 to 4 September 2023, twenty leading Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with an exquisite selection of Chinese womenswear, menswear, sportswear, and...
Jul 17, 2023
After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...
Feb 20, 2023
Who's Next FW23/24 has succeeded in the objective it set for itself. Shortening the duration of the event, which was organised over three days instead of four, from 21 to 23 January, proved to be quite effective. Overall, visitors were concentrated in a shorter period of time, creating an influx of visitors to the Who's Next premises....
Jan 26, 2023