Who's Next news and archive

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

Fairs

Essential for fashion buyers: don't miss these Fall Winter 25/26 trade shows

Preparations for the Autumn Winter 25/26 fashion buying season are just around the corner, and for buyers it is essential to keep up to date with the latest trends, fabrics and styles. Trade shows offer a great opportunity to discover new brands and collections and network with other professionals. FashionUnited provides an overview of some...

Business|Interview Featured

‘We’re a million miles an hour right now’: White Stuff’s trading director on modernised transformation

Among the bustling crowd of Who’s Next, White Stuff presented the international industry with a collection that reflected the ongoing refresh at the British label, an underlying transformation that looks to speak to the brand’s loyal customer in a new way. Within the AW24 assortment of Fair Isle cardigans, corduroy two-pieces and essential...

FairsFeatured

'Freaks From Designers': Who’s Next opens Parisian doors to more global world of fashion

“We want to leave a memory in something really temporary,” said Frédéric Maus, the CEO of WSN, on what he hopes the lasting impact of the organisation’s events will be. Among the company's portfolio is the ever-expanding Who’s Next, a Parisian trade show that took place over the weekend, running simultaneously to the men’s and Haute Couture...

FairsFeatured

Who’s Next: What AW24/25 trends will be presented at the show?

Denim, chunky knits and uniforms are set to be strong pieces in the autumn/winter wardrobe for the coming year. In a webinar broadcast on LinkedIn on 12 December, Sylvie Pourrat, salon director at WSN, and Michaël Bonzom, creative director of ready-to-wear at consultancy agency NellyRodi, announced the AW24/25 trends and the brands that will...

Fairs|REPORT Featured

Who’s Next trade show: Will wholesale save fashion?

As the summer heat embraced Paris, Who's Next opened its doors to the fashion industry for a particularly lively edition, held from 2 to 4 September. FashionUnited shared its experience. At the entrance, security checked visitors' badges and identities several times. Not just anyone can enter this "temple of wholesale", as the organisers call...

EventPress Release

Premiere for the CHIC Pavillon "Fashion China" at Who's Next

From 2 to 4 September 2023, twenty leading Chinese fashion brands will present themselves for the first time on an international platform under the umbrella of CHIC, China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA pavilion at Who's Next with an exquisite selection of Chinese womenswear, menswear, sportswear, and...

FairsFeatured

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

Fairs|REPORT Featured

New format at Who's Next is a hit

Who's Next FW23/24 has succeeded in the objective it set for itself. Shortening the duration of the event, which was organised over three days instead of four, from 21 to 23 January, proved to be quite effective. Overall, visitors were concentrated in a shorter period of time, creating an influx of visitors to the Who's Next premises....

Fashion Featured

Labels to watch: 3 young and responsible fashion brands from Who’s Next

More than 30 percent of the brands attending Who’s Next at the beginning of September were taking part for the first time at the Parisian fashion fair. Among them were a number of promising young labels that were launched during the pandemic and are now looking to partner up with multi-brand retailers. Here are three labels with a responsible...

FairsFeatured

Who's Next: Fashion is back to business in the French capital

The fashion industry gathered at trade fair Who’s Next in Paris from September 2 to 5 to place orders for the SS23 season. And, despite the looming risk of a recession in Europe, many brands still saw strong orders. Upbeat fashion companies reunite in Paris “After two years, it’s been really good for us,” said Puneet Ahuja, in an interview at...

EventPress Release

Find Kapoor at Who’s Next Paris Sept 2nd-5th

The global fashion brand ‘Find Kapoor’ will participate in Who's Next Paris 22’, which is known as the largest fashion & lifestyle trade show in Europe. Find Kapoor was launched in 2016 and has created new trends with a variety of seasonal collections and reasonable prices for millennials and Generation Z, who value their own perspectives and...