American model and actress Emily Ratajkowski has announced the launch of her new 90s-inspired affordable lingerie line, called ‘Inamorata Body.’ Following the successful launch of her swi

Diversity is leading to a major shift in consumer taste within the lingerie industry. Consumers are looking for more options within the lingerie market, with interests more attuned to comfort and fun

It rarely sees the light of day but the upscale bra is the most tested, sweated over and highly engineered piece of clothing of all. AFP went behind the scenes at some of the most famous French

Fourteen top French lingerie labels staged a huge rock concert cum fashion show Sunday in the city which invented sexy underwear. The musical extravaganza in Paris called "Lingerie Rocks" set ou

"We haven't yet found a better way of selling knickers than a beautiful bottom," says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear

British luxury lingerie brand, Edge o’ Beyond has added a Mastectomy bra to its collection as part of its aim to “provide luxury for every woman”. The ‘Karis’ mastectomy

With over 19 years of experience in the intimates business, Lucy Litwack lives and breathes lingerie. She’s held senior roles at Victoria’s Secret, Bendon and La Perla, in addition to hav

People who menstruate have an average of 450 periods over their lifetime, according to the US Association of Reproductive Health Professionals. In the United States alone, 42 million people use tampo

As eco-friendly fashion continues to grow, sustainable wear has become a more sought after option for buyers. Lara Intimates offers lingerie that celebrates the diversity of women’s bodies a

Honey Birdette has launched a new Chloe Black corset that will be sold for a limited time. The decadent new piece from the luxury lingerie brand is based on the Chloe Gold collection, which quickly

Lingerie firm Ultimo, founded by Baroness Michelle Mone, is set to wind up its business in the UK after 22 years. The company will continue trading from its online website until April 15, while its c

London - Honey Birdette, Australian luxury lingerie brand, is set to make its physical debut in the US, following its UK push. The luxury label has confirmed the opening of two stores in the US, whic

London - Even though the first push-up bra, also known as the Wonderbra, didn't hit the international market until 1964, it seems as if the sensual padded bra has met an untimely death this year. Bri

The global fashion market is currently worth a staggering total of approximately 3 trillion US dollars - that's 3,000 billion US dollars - but what is any dress worth without the bare necessities, ak

London - "We use real women's measurements to create products that fit women better," explained Heidi Zak, CEO and co-founder of lingerie label ThirdLove, on how the start-up uses data during her pan

London - Good supporting undergarments are the key to creating any successful look. A well fitting bra not only flatters and enhances certain styles, but also acts as the main foundation of well func

London - Ladies who dislike thongs or g-strings rejoice, as the return of larger underwear (read more covering and comfortable intimate wear) commonly known as 'granny' panties has begun. As a new ge

Top models wearing gold wings and diamond-encrusted bras strutted the London catwalk on Tuesday in the first Victoria's Secret annual lingerie show to be held in the British capital. The event was bi

US lingerie and lifestyle label has quietly renamed its Perfect 'Body' bra range after being hit with an online outcry which saw thousands of people signing a Change.org petition demanding an apology

Agent Provocateur has reported a 30% rise in full-year profit and an 11% rise in like-for-like sales of its luxury lingerie. The retailer, which once had Kate Moss star in its vampy online video, sai