Fashionunited

Victoria's Secret to close 53 more stores this year

Victoria's Secret isn't looking so hot. Following a disappointing earnings report from its parent company L Brands, the American lingerie company plans to shutter at least 53 out of its 1,170 stores
Fashion

Emily Ratajkowski launches lingerie line 'Inamorata Body'

American model and actress Emily Ratajkowski has announced the launch of her new 90s-inspired affordable lingerie line, called ‘Inamorata Body.’ Following the successful launch of her swi
Fashion

5 lingerie trends from 2018 retailers can learn from

Diversity is leading to a major shift in consumer taste within the lingerie industry. Consumers are looking for more options within the lingerie market, with interests more attuned to comfort and fun
Fashion

The world cupped: the inside story of the bra

It rarely sees the light of day but the upscale bra is the most tested, sweated over and highly engineered piece of clothing of all. AFP went behind the scenes at some of the most famous French
Fashion

French say 'lingerie rocks' even in age of #MeToo

Fourteen top French lingerie labels staged a huge rock concert cum fashion show Sunday in the city which invented sexy underwear. The musical extravaganza in Paris called "Lingerie Rocks" set ou
Fashion

Lingerie looks for new bottom line after #MeToo

"We haven't yet found a better way of selling knickers than a beautiful bottom," says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear
Fashion

Edge o’ Beyond launches Mastectomy bra

British luxury lingerie brand, Edge o’ Beyond has added a Mastectomy bra to its collection as part of its aim to “provide luxury for every woman”. The ‘Karis’ mastectomy
Fashion

Coco de Mer CEO Lucy Litwack: “The sexier end of the lingerie market is also crucial”

With over 19 years of experience in the intimates business, Lucy Litwack lives and breathes lingerie. She’s held senior roles at Victoria’s Secret, Bendon and La Perla, in addition to hav
INTERVIEW
People

Period-proof underwear: a growing trend in sustainable fashion

People who menstruate have an average of 450 periods over their lifetime, according to the US Association of Reproductive Health Professionals. In the United States alone, 42 million people use tampo
Business

Interview: Lara Intimates founder on building an innovative sustainable underwear brand

As eco-friendly fashion continues to grow, sustainable wear has become a more sought after option for buyers. Lara Intimates offers lingerie that celebrates the diversity of women’s bodies a
INTERVIEW
News

Honey Birdette debuts limited edition Chloe Black corset

Honey Birdette has launched a new Chloe Black corset that will be sold for a limited time. The decadent new piece from the luxury lingerie brand is based on the Chloe Gold collection, which quickly
Fashion

Ultimo to pull out of the UK and focus on South Asia

Lingerie firm Ultimo, founded by Baroness Michelle Mone, is set to wind up its business in the UK after 22 years. The company will continue trading from its online website until April 15, while its c
Management

Honey Birdette set to expand to the US

London - Honey Birdette, Australian luxury lingerie brand, is set to make its physical debut in the US, following its UK push. The luxury label has confirmed the opening of two stores in the US, whic
Retail

How Athleisure herald the Death of the Push-up Bra

London - Even though the first push-up bra, also known as the Wonderbra, didn't hit the international market until 1964, it seems as if the sensual padded bra has met an untimely death this year. Bri
Fashion

Infographic - A Lesson in Lingerie

The global fashion market is currently worth a staggering total of approximately 3 trillion US dollars - that's 3,000 billion US dollars - but what is any dress worth without the bare necessities, ak
Business

ThirdLove's Heidi Zak: 'Anything we do is data driven'

London - "We use real women's measurements to create products that fit women better," explained Heidi Zak, CEO and co-founder of lingerie label ThirdLove, on how the start-up uses data during her pan
INTERVIEW
Fashion

Bra 101

London - Good supporting undergarments are the key to creating any successful look. A well fitting bra not only flatters and enhances certain styles, but also acts as the main foundation of well func
Fashion

Prepare for the return of the 'granny panties'

London - Ladies who dislike thongs or g-strings rejoice, as the return of larger underwear (read more covering and comfortable intimate wear) commonly known as 'granny' panties has begun. As a new ge
Fashion

Victoria's Secret 'Angels' take over London

Top models wearing gold wings and diamond-encrusted bras strutted the London catwalk on Tuesday in the first Victoria's Secret annual lingerie show to be held in the British capital. The event was bi
Fashion

Victoria's Secret renames its Perfect 'Body' campaign after online backlash

US lingerie and lifestyle label has quietly renamed its Perfect 'Body' bra range after being hit with an online outcry which saw thousands of people signing a Change.org petition demanding an apology
Fashion

Agent Provocateur sees mercury rising

Agent Provocateur has reported a 30% rise in full-year profit and an 11% rise in like-for-like sales of its luxury lingerie. The retailer, which once had Kate Moss star in its vampy online video, sai
Fashion