Lingerie news and archive

French lingerie brand Etam opens first US store

French brand Etam, which specialises in lingerie, swimwear, pajamas, loungewear, and lifestyle accessories, has selected the Dadeland Mall in Miami as the spot for its first US store. The store will open in the summer and will feature Etam's latest store concept, joining a line-up of other international brands at Dadeland Mall including Mango,...

Fashion Featured

Lingerie: The key trends of “new sexy”

It's official, lingerie is coming out of the drawers to impose itself on the ready-to-wear shelves and renew the idea of sexy. How and why? FashionUnited responds. The bottoms take over To understand what it's all about, you must first define the context in which the underwear wardrobe is essential. Behind the enthusiasm of established brands...

ManagementFeatured

Coco de Mer to move to a digital-first strategy for international expansion

Luxury lingerie brand Coco de Mer is streamlining and shifting from a London focus to a global digital-first business for growth and stability. The new global strategy means that Coco de Mer is closing its London boutique in Seven Dials on March 5 and moving its headquarters to new premises in Primrose Hill to streamline its brand’s offering and...

FairsFeatured

NYC trade fair Curve highlights rising menswear lingerie and online presence

New York City hosted the trade fair Curve this week, presenting the latest trends in the lingerie industry and showcasing the demand for expanding retailers’ online presence and menswear category. The event, held from February 5 to 7 at the Jacob K. Javits Convention Center, was attended by retailers, designers, manufacturers, and industry...

FairsFeatured

Salon International de la Lingerie: A sector more dynamic than ever

Salon International de la Lingerie was well attended this weekend. Held from January 21 to 23 and now operated by WSN, the event demonstrated the resilience of the sector in a context of inflation and rising energy costs. FashionUnited looks back at the highlights of this year's AW23 edition. A fresh start For their first official iterations...

Fashion

Elie Saab to launch lingerie with Aubade

French lingerie brand Aubade has announced that it is collaborating with haute couture house Elie Saab on three capsule collections of “elaborate” lingerie and nightwear for autumn/winter 2023. Launching in July 2023, the collaboration will include the ‘My Desire’ lingerie collection and the ‘Whimsical Affair’ nightwear range that plays on the “...

Fashion |Interview Featured

Victoria’s Secret alum built multi-million dollar lingerie business by putting people before panties

Almost an overnight success story, Michelle Cordeiro Grant founded her direct-to-consumer intimates brand Lively in 2015. A veteran of Victoria’s Secret, which built its global megabrand on the pillars of exclusion, unattainable beauty standards and a male gaze fantasy, she set about doing things differently. Her product celebrated comfort,...

FairsFeatured

These are the key trends for SS24 swimwear, sportswear and lingerie, presented at MarediModa

Dutch trend forecaster David Shah took part in MarediModa to preview his spring/summer 2024 predictions during the leading European trade show for swimwear, sportswear and, increasingly, lingerie. With his unique style of trend forecasting, which has made him one of the pioneers in the industry, he developed a comprehensive analysis of the...

Fashion

Rihanna unveils sneak peeks of upcoming Savage X Fenty Vol. 4 show

Ahead of the Savage X Fenty show, set to air November 9, Rihanna has revealed sneak peeks of the highly anticipated event giving fans a glimpse into what can be expected for Volume 4. Now in its fourth consecutive year, Savage X Fenty’s shows have become known for their lavish performances, choreographing and set design. In keeping with its...

Fashion |Exclusive Featured

Exclusive: Playboy unveils first lingerie brand as it expands apparel range

Lifestyle brand Playboy is set to launch its first owned-and-operated lingerie brand as it continues to broaden its horizons through new apparel categories. The label, which is owned by pleasure and leisure company PLBY Group, will be launching Playboy Lingerie on November 1 via its online e-commerce site. From November 3, the offer will also be...

Fashion |In Pictures Featured

Bluebella unveils lingerie collaboration with Ashish

Lingerie brand Bluebella have collaborated with London-based demi-couture designer Ashish on a limited-edition collection. The collaboration merges both brand’s ethos “to create keepsake pieces,” and combines Ashish’s high-octane glamour and tongue-in-cheek messages with Bluebella’s youthful and spirited direction. The capsule collection,...

Fashion

PrettyLittleThing launches its first post-surgery lingerie

Online womenswear retailer PrettyLittleThing have teamed up with cancer awareness charity GirlvsCancer to launch its first-ever post-surgery lingerie. The mastectomy lingerie collection is part of the online retailer’s 18-month collaboration with GirlvsCancer and focuses on comfort and inclusivity. The range includes feminine mastectomy bras...