Lingerie news and archive

Bridget Jones film sparks the return of the Big Knicker

Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...

Fashion |In Pictures Featured

Victoria’s Secret unveils designer collaboration with Joseph Altuzarra

Lingerie brand Victoria’s Secret has unveiled its debut collaboration with womenswear designer Joseph Altuzarra, the retailer’s first-ever designer in residence. The Atelier Victoria's Secret x Altuzarra spring 2025 collaboration aims to champion Altuzarra's craftsmanship with Victoria's Secret's legacy to offer a collection that “embodies...

Fairs|In Pictures Featured

Salon International de la Lingerie January 2025: From seduction to objects of pleasure

The Salon International de la Lingerie (SIL), which was held from 18 to 20 January by trade fair organiser WSN Developpement, set the tone for an autumn/winter 2025/2026 lingerie trend of the 'New Sexy'. The Wellness area and its pleasure objects, meanwhile, reflected a clear wider societal trend. At Paris' Porte de Versailles, where SIL is...

Fashion |In Pictures

Boux Avenue unveils collaboration with Dilara Findikoglu

British lingerie retailer Boux Avenue, part of the Theo Paphitis Retail group, has unveiled a new limited-edition collaboration with London-based designer Dilara Findikoglu. The British-Turkish fashion designer, a graduate from Central Saint Martins who showcases during London Fashion Week, is known for her fantastical gothic romance aesthetic...

Business|CEO Interview FeaturedMember

5 Milestones for 5 Years: Nudea founder talks funding women, intentional expansion and B Corps

Five years ago, Priya Downes set about on a mission to reshape the underwear industry. Recognising a lack of practical yet contemporary lingerie on the market, particularly for women facing rapid life changes, she left her job in the luxury field to embark on a new journey. A one in which she went head on against learning curves, sustainability...

ReportMember

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

Fashion |In Pictures

Understatement unveils lingerie collaboration with Ashish

Understatement, a female lead, Stockholm-based underwear brand, has unveiled a limited-edition collection in collaboration with London-based Ashish. The capsule lingerie collection has been designed by Ashish Gupta to celebrate the festive season, combining “vibrant colour, unexpected texture and unapologetic glamour as a fun response to...

Fashion

Nudea and Fruity Booty join Etam Groupe’s WeDareLab accelerator

British sustainable underwear brand Nudea and London-based brand Fruity Booty, which makes lingerie, swimwear and clothing from deadstock fabrics, have been selected to join French lingerie giant Etam Groupe’s eight-month WeDareLab accelerator programme. The accelerator, which begins this month, has been designed to accelerate eco-responsible...

Fashion

Victoria’s Secret runway return faces mixed reactions

The much-anticipated return of Victoria's Secret to the runway, following a five-year hiatus, was met with both excitement and scrutiny. The lingerie giant, which had faced criticism for its outdated, “sexy-first” image during the #MeToo era, undertook a vigorous rebranding campaign, attempting to realign itself with modern sensibilities and...

Fashion

What to know about the return of the Victoria’s Secret runway

“We’ve read the comments and heard you,” a post on Victoria’s Secret Instagram page read back in May, announcing the return of the lingerie brand’s infamous fashion show. Hype surrounding the show has only seemed to heighten in the months leading up to it, particularly with the promise of a refreshed take on the event, which had previously been...

Fashion

Diesel and Savage x Fenty bring underwear to the forefront in first collaboration

Diesel and Savage x Fenty have unveiled their first collaboration with the launch of a lingerie and apparel collection. Glenn Martens, creative director of the Italian fashion house Diesel, and Rihanna, the visionary force behind the US lingerie brand Savage x Fenty, shared in a press release that the partnership stemmed from "a shared...

ManagementFeaturedMember

Scarlett Gasque appoints new CEO and president to drive expansion

Lingerie and corsetry brand Scarlett Gasque has appointed Tina Gershoff as its new chief executive and president to drive global expansion. Gershoff, who has more than two decades of experience in scaling and transforming businesses within the women’s fashion apparel sector, has been brought on to spearhead Scarlett Gasque’s growth initiatives...